Public Relations Case Study
PR establishes Nuheara
as hearing tech pioneer
Nuheara is changing the way millions of people around the world listen, communicate and connect to their physical and digital world. It develops affordable hearing buds that assist with mild-to-moderate hearing loss and make it easier to hear conversations in noisy spaces. Our goal was to establish Nuheara as a known brand and pioneer of a new category in the competitive and highly regulated U.S. market. We implemented a comprehensive product PR campaign, earning Nuheara multiple national features and awards from key tech, health and consumer publications and helping to drive direct-to-consumer sales.
Key Results
Two NPR features: Marketplace and Here & Now
Two magazine covers: TIME Best Inventions 2020 and Audio Xpress (July 2021)
Two articles in VentureBeat on Nuheara’s role as an innovator in healthtech
Recognized by BBC Science Focus, Forbes, Frommer’s, Men’s Health, New York Magazine and more as “best” in category
Features in Bloomberg, Digital Trends, Wareable, and more
Appeared in WSJ twice, and an industry analysis in New York Times’ “On Tech”
Approach
Influencer program involved activations with tech blogs, YouTubers such as Ask Dave Taylor, and consumer influencers on Instagram including multi-marathon athletes and ASICS Front Runner ambassadors
Relationships with major research institutions, including Johns Hopkins
Very robust reviews program with key reporters
Strong annual presence at CES
White-glove media service during the pandemic when Nuheara’s US operations were limited
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