FiredUp!
The Startup Marketing Podcast
You don’t need another marketing podcast. You need real talk, sharp tactics, and ideas that drive pipeline.
FiredUp! is your shortcut to what’s working right now in startup marketing. Each week, you’ll hear from B2B pros who’ve been there — covering brand, demand, GEO, PR, ABM, content, paid media, and more.
Tune in for the conversations startup marketers actually want to hear, with some fun along the way.
Latest Podcasts
Here are all the latest episodes chocked full of goodness – show notes, contact details for our guests and transcripts.
Converting Trial Users with Claire Heginbotham
As marketers, we spend a lot of our time getting people to sign up on our website, converting them...
Why Your Content is Getting No Clicks
Getting your startup’s message heard can feel like an uphill battle. And in the crowded startup...
How to Attract VC Attention with Kyle York
Navigating the competitive world of venture capital can be challenging for emerging entrepreneurs...
How to Hire a Digital Marketing Agency
Choosing the right digital marketing agency can be a complex and challenging process for...
Is AI Making Marketing Worse?
With the uptick in people integrating AI into their workflow, we’re starting to uncover some of...
Is PR Really Dead?
We’ve heard time and time again over the years that PR is dead or content marketing is dead, but...
Brand Experiences in the AI Era with Brian Tillman and Joe DePalma
AI search is changing the game with tools like ChatGPT and Perplexity providing instant answers...
How to Build a Thought Leadership Campaign
We’ve already established that thought leadership is a powerful strategy for startups to build...
Marketing’s Role in Business Leadership with Juliana Pereira
As marketers, it’s easy to get pulled into the day-to-day tactical operations of marketing and...
What Does it Take to be a Thought Leader?
Many brands and people want to be known as a thought leader, and for good reason! A survey by...
Bringing a Product Mindset to Marketing with Clinton Bonner
Standing out when it comes to your marketing isn’t just about having a great message– it’s about...
What Makes a Good Media Pitch?
On average, reporters receive between 50-200 pitches daily, with only 8% leading to written...
You’re Fired – Why Clients and Agencies Break Up
Breakups are never easy, even in the business world. When the relationship between a client and...
Answering Burning PR and Marketing Questions
Are you wondering why your landing page isn’t converting? Or if you should be issuing press...
Things ChatGPT Has Ruined
With over 250 million weekly users, the rise of ChatGPT has sent shockwaves through the content...
How to Make Direct Mail Work in 2025 with Kris Rudeegraap
Everyone who has been in the industry for some time is familiar with or has experience with direct...
Competing in an Established Category with Hollie Wegman
It is rare for startups, particularly tech startups, to enter into a green field market of...
Grammar Wars: When to Break the Rules
As marketers, journalists, and PR experts, we know a thing or two about proper grammar. But...
Meet the Hosts
Morgan McLintic
Co-host
Morgan is the founder of Firebrand and veteran startup marketing and PR guy. He literally has a bag of dumb questions on his desk which he will ask, so you don’t have to. He’s the one with the British accent.
Nicole Pytel
Co-host
Nicole is Firebrand’s VP of Content Marketing and loves finding new ways to engage leads. This startup marketing pro used to be a sports reporter and news anchor, so expect a few curve balls.
Chris Ulbrich
Co-host
As Firebrand’s head of media relations, Chris keeps a weather eye on breaking news and trends in tech coverage. With a background as a reporter and editor, he’s all about the story.
Want to join us as a guest?