Brand Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups

So, you want to engage B2B influencers

Jan 21, 2025

Engaging with influencers is a common element of a healthy tech PR campaign. Before we get into the how, let’s start by looking at when to work with influencers to boost your brand and who you should work with. When your product has specialized features and your niche...

The Future of AI Through the Eyes of Startup Marketing Leaders

Jan 14, 2025

AI has everyone buzzing, and in the startup world, there’s a mixture of excitement and cautious optimism. On our podcast, FiredUp!, we have the privilege of speaking with some of the brightest minds in startup marketing and technology — and, of course, the...

The Secrets to a Winning Content Marketing Strategy

Jan 7, 2025

Let’s be real, content marketing is hard. So it’s not surprising that more than half (58%) of B2B marketers rate their content marketing strategy as just “moderately effective.” Nearly half of those say their strategy struggles because they lack clear goals, and only...

Uncovering the Secrets of Startup Brand Positioning Strategies: Simple, Bold, and Impactful

From Logo to Legacy: Building a Startup Brand Identity That Lasts

So, you want to engage B2B influencers

The Future of AI Through the Eyes of Startup Marketing Leaders

The Secrets to a Winning Content Marketing Strategy