Public Relations Case Study

Launching from Stealth with Widespread Media Coverage

Acuvity is an AI security company that helps companies ensure their employees and developers who use AI aren’t inadvertently leaking private information nor using risky data. Firebrand helped Acuvity launch from stealth, readying its website for increased traffic and optimizing it to capture qualified leads with company vision and educational content. Firebrand negotiated an exclusive feature with SecurityWeek to secure authoritative coverage that can be leveraged by the sales team. It also conducted focused day-of outreach to AI and VC writers.

Image showing fast company article with headline This startup is helping cities and nonprofits deliver ‘direct cash with dignity’
Image of mashable article with headline New $42M guaranteed income program is using innovative tech to distribute funds

Key Results

Z

Exclusive placed in SecurityWeek

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Follow-on photo feature secured in Silicon Valley Business Journal

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Inclusion in Fortune Term Sheet, Wall Street Journal Pro VC, Axios Pro Rata, The Information, CyberWire, others

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163% increase in website sessions vs. week prior to launch

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1,777% increase in inbound lead

Approach

E

Messaging - focused on Acuvity as an AI accelerator amid the specter of AI risk

E

Exclusive - worked with reporter on timing, interviews

E

Coordination - with investors for blogs and social amplification

E

Proactive pitching - day-of, heavy outreach focused on high-visibility publications read by VCs and enterprise AI and cybersecurity buyers

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