Public Relations Case Study
Launching from Stealth with Widespread Media Coverage
Acuvity is an AI security company that helps companies ensure their employees and developers who use AI aren’t inadvertently leaking private information nor using risky data. Firebrand helped Acuvity launch from stealth, readying its website for increased traffic and optimizing it to capture qualified leads with company vision and educational content. Firebrand negotiated an exclusive feature with SecurityWeek to secure authoritative coverage that can be leveraged by the sales team. It also conducted focused day-of outreach to AI and VC writers.
Key Results
Exclusive placed in SecurityWeek
Follow-on photo feature secured in Silicon Valley Business Journal
Inclusion in Fortune Term Sheet, Wall Street Journal Pro VC, Axios Pro Rata, The Information, CyberWire, others
163% increase in website sessions vs. week prior to launch
1,777% increase in inbound lead
Approach
Messaging - focused on Acuvity as an AI accelerator amid the specter of AI risk
Exclusive - worked with reporter on timing, interviews
Coordination - with investors for blogs and social amplification
Proactive pitching - day-of, heavy outreach focused on high-visibility publications read by VCs and enterprise AI and cybersecurity buyers
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