How expectations shape experience
Customer expectations actually change their experience of a product or service. Marketers can prime expectations to improve satisfaction....
31
Aug
10
Aug
How attitudes are formed and predict our behavior
Attitudes are indicative of our future behavior. As marketers it’s important, we understand what attitudes are, what shapes them and how we might change them. ...
22
Jul
Why storytelling drives marketing outcomes
Stories are important - they capture attention and they drive action. Let's take a look at what happens in our brains when we hear stories and how it impacts our behavior....
18
Jul
Six plots to make audiences take action
Recent studies in neuroscience have proven that stories shape emotions, and emotions drive actions. So which plots will make your stories more memorable?...
14
Jul
A new challenge
After twenty years, I am leaving my agency, LEWIS. That’s a long time to work with one firm, especially in an industry where average tenure is three years. So I thought I’d take this chance to talk about two things - the importance of tenure,...