B2B Marketing Thought Leadership for the AI Era
The Firebrand blog covers B2B marketing strategies, ideas, and hard-won lessons that actually matter for tech and AI companies trying to build their brands in 2026 and beyond. From brand building to AI citation tracking to account-based PR, and paid media strategy. Sharp, specific, and grounded in what’s working for B2B AI brands right now.
The Ultimate Guide to PPC Landing Pages
Get the most impact from every blog post with our handy checklist, tips, and insights.
13 Must-Read Books for Startup Marketers
In need of new marketing-focused reading material? Here are 13 recommendations from our FiredUp! podcast guests.
Firebrand Labs Report: How to Use ChatGPT for SEO Keyword Research
Wondering how to use ChatGPT for SEO Keyword Research? Check out our test, takeaways, and tips.
To Nurture or Not to Nurture… Why is This Even a Question?
Email nurtures offer big engagement opportunities that startup marketers can’t get from other tactics.
7 Startup Marketing Tips from Industry Experts
There’s a lot of bad startup marketing advice out there. We’re bringing you the good stuff straight from the experts.
Trials and Triumphs: 10 Common B2B Startup Marketing Challenges
Aspiring unicorns face a daunting task. Let us unravel 10 common B2B startup marketing challenges you’ll have.
Prospects Ghosting You? Blame Your Content
Content marketing is a lot like a first date. Avoid these 6 mistakes if you want to turn your prospects into lasting partnerships.
No, Those Leads Are Not Junk
Hearing you’ve generated junk leads is a marketer’s nightmare. These few tweaks can make your lead gen dreams come true.
Score Big: These 6 Super Bowl LVIII Ad Insights are Just for Startup Marketers
Forget the same ol’ boring recaps. Startup marketers can use these tips right now — no big budget required!
Bada Bing! Firebrand is Now a Microsoft Advertising Partner
Don’t get Google tunnel vision! Microsoft Ads can bring a big boost to startups’ paid media strategies.
8 Tools Top Startup Marketers Can’t Do Their Jobs Without
Startup marketing tools are a dime a dozen, but which ones actually move the needle? The pros weigh in.
The Definitive Guide to Blog SEO Best Practices
Get the most impact from every blog post with our handy checklist, tips, and insights.
How to Set Up GA4 Conversion Tracking Using Google Tag Manager: A Step-by-Step Guide
Discover the simplicity of setting up GA4 conversion tracking with Google Tag Manager in 4 easy steps.
The Tech & Media Culture Awards No One Asked For But We’re Delivering Anyway
This isn’t any ol’ recap. These are 2023’s most memorable (and meme-able) moments in B2B tech and media.
Step-by-Step: How to Launch a Business Podcast
It’s vital to kick off your business podcast with a flawless action plan, and this Friend of Firebrand has a great one.
Elevate Your PR Campaign with the 12 Brand Archetypes
A Hero? An Everyman? A Magician? Learn how your brand’s archetype can (and should) play a big role in your PR strategy.
How B2B Startups Should Navigate the Social Media Maze
No big social media presence? No problem! Here’s what you need to get started — including some B2B inspiration.
The 6 Biggest Questions a Paid Media Audit Will Answer
Paid media audits aren’t just a marketing exercise. The best ones answer 6 questions that benefit your entire business.