NEWS AND VIEWS FROM THE FIREBRANDS.

We don't all think the same - so why do we believe most people share our opinions? And why are we surprised when they don't?...

While tech firms can get a bad rap for the behavior of a few 'tech bros', there are many startups doing amazing work with government...

Firebrand has made its first hire. Here we take a look at the character and mindset you need for the first team members....

Experiences can shape our emotions We’ve talked before about how expectations can shape our experience. Well, guess what - our experiences can shape our emotions, but...

Customer expectations actually change their experience of a product or service. Marketers can prime expectations to improve satisfaction....

Recent studies in neuroscience have proven that stories shape emotions, and emotions drive actions. So which plots will make your stories more memorable?...

After twenty years, I am leaving my agency, LEWIS. That’s a long time to work with one firm, especially in an industry where average tenure...