Six plots to make audiences take action
Recent studies in neuroscience have proven that stories shape emotions, and emotions drive actions. So which plots will make your stories more memorable?...
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Jul
14
Jul
A new challenge
After twenty years, I am leaving my agency, LEWIS. That’s a long time to work with one firm, especially in an industry where average tenure is three years. So I thought I’d take this chance to talk about two things - the importance of tenure,...