by Nicole Pytel | Jan 7, 2025 | Blog, Content, Marketing
Let’s be real, content marketing is hard. So it’s not surprising that more than half (58%) of B2B marketers rate their content marketing strategy as just “moderately effective.” Nearly half of those say their strategy struggles because they lack clear goals, and only...
by Nicole Pytel | Jul 30, 2024 | Blog, Content, Digital Marketing, Marketing, PR
Bonjour! Now that the 2024 Olympic Games are underway in Paris, we couldn’t resist mixing in a little bit of fun with our startup marketing advice. After all, startup marketing and sports aren’t all that different; they both require lots of strength and agility. So...
by Nicole Pytel | Jul 10, 2024 | Blog, Content, Digital Marketing, Marketing, PR
Bank failures, down rounds, layoffs, and potentially record-low funding for SaaS and enterprise software startups — we’ve all seen the doom-and-gloom headlines pouring out of Startupland this year. But there have also been some silver linings, like an uptick in IPOs...
by Nicole Pytel | Jun 5, 2024 | Blog, Content, Digital Marketing, Marketing, SEO
Email has always been the B2B marketing utopia of sorts — once you have people in your database, you can contact them anytime you want, without having to worry about your visibility being hampered by Google’s algorithm. However, Gemini in Gmail is bringing a rain...
by Nicole Pytel | May 7, 2024 | Blog, Content, Marketing, PR
The radio star may not be a fan, but video is the content marketing star’s BFF. On the surface, this isn’t exactly breaking news, but thanks to evolving B2B buying trends and overall marketing trends (I’m looking at you, generative AI), the video marketing...
