by Morgan McLintic | Mar 19, 2025 | AI Tools, Blog, Marketing, PR
Updated on 01/13/2026Organic traffic is going down for many startup sites. For those without large paid media programs, this is a problem since organic is the primary source of traffic. Why is it going down? Buyers might be searching less as they are distracted by...
by Morgan McLintic | Dec 4, 2024 | Blog, Business, Digital Marketing, Marketing, PR
Startups work with agencies to solve problems. The challenge is that most problems are not narrowly contained to one marketing discipline, whereas agencies tend to be single-threaded — like a PR firm, an SEO shop or a PPC agency. This means startups must coordinate...
by Morgan McLintic | Nov 20, 2024 | Blog, Business, Marketing, PR
It’s that time of year again, folks — predictions season! A time when good people make bad guesses about trends, after a year of struggling to say what day it is tomorrow. Undeterred, here are mine together with a reckoning about last year — which actually are 75%...
by Morgan McLintic | Nov 19, 2024 | Blog, Business, Marketing, PR
There are many PR awards these days, but one of the most prestigious comes from marketing and media organization The Drum. It is judged by top brands and agencies with a focus on creative campaigns that deliver tangible results. It’s hotly contested. We were thrilled...
by Morgan McLintic | Oct 16, 2024 | Blog, Business, Digital Marketing, Marketing, PR
We’re now seeing more B2B startups adopt Account-Based Marketing (ABM). Once they have product-market fit, and a defined, repeatable sales motion with a clear ICP, they can start to narrow down on a target audience with confidence. Startups have limited resources, so...
