by Morgan McLintic | Nov 20, 2024 | Blog, Business, Marketing, PR
It’s that time of year again, folks — predictions season! A time when good people make bad guesses about trends, after a year of struggling to say what day it is tomorrow. Undeterred, here are mine together with a reckoning about last year — which actually are 75%...
by Morgan McLintic | Nov 19, 2024 | Blog, Business, Marketing, PR
There are many PR awards these days, but one of the most prestigious comes from marketing and media organization The Drum. It is judged by top brands and agencies with a focus on creative campaigns that deliver tangible results. It’s hotly contested. We were thrilled...
by Morgan McLintic | Oct 16, 2024 | Blog, Business, Digital Marketing, Marketing, PR
We’re now seeing more B2B startups adopt Account-Based Marketing (ABM). Once they have product-market fit, and a defined, repeatable sales motion with a clear ICP, they can start to narrow down on a target audience with confidence. Startups have limited resources, so...
by Morgan McLintic | Sep 25, 2024 | Blog, Business, Marketing, PR
If you have a funding announcement, it’s about to get busy and competitive. Why? In short, the election and Thanksgiving crunch are compressing the timeline, and the post-summer pickup in deals means there’s more competition for attention. While Crunchbase reported...
by Morgan McLintic | Sep 18, 2024 | Blog, Business, Marketing, PR
Firebrand is eight! Woo…and phew! Despite the AI boom, it’s been another tough year for startups in terms of revenue growth and fundraising. We’ve all seen and experienced the impact on marketing budgets, teams and programs. But it seems now we’re on the cusp of the...
