Alastair Nee, Senior Vice President, Digital Marketing

What is LLMs.txt and How Can It Boost Your GEO Efforts?

Aug 6, 2025

Large Language Models (LLMs) are rapidly growing as a new front end of search, powering AI assistants, chatbots, and search engine features that answer user queries directly instead of pointing to traditional links — and significantly changing the way B2B buyers...

AI Press Release Optimization: GEO Strategy Best Practices

Jul 30, 2025

Every few years, someone proclaims that the press release is dead (and then goes on to argue that it isn’t actually dead, it’s just evolving…) Well, it’s that time again folks. This time around, we’re looking at how press releases are changing in the light of the...

What to Ask (and Not Ask) Your Potential PR Agency If You’re Looking to Unlock Better Media Coverage

Jul 16, 2025

“Can you get us into the Wall Street Journal?” As a PR agency, we get this question (or one very much like it) from prospects fairly often. The answer is usually “maaaaybe, it depends….” It depends on a whole host of factors. Who you are. What your story is. What...

SEO in Transition: Embracing Google’s AI Overviews and Search Generative Experience

Trials and Triumphs: 10 Common B2B Startup Marketing Challenges

How to Set Up GA4 Conversion Tracking Using Google Tag Manager: A Step-by-Step Guide

What is LLMs.txt and How Can It Boost Your GEO Efforts?

AI Press Release Optimization: GEO Strategy Best Practices

What to Ask (and Not Ask) Your Potential PR Agency If You’re Looking to Unlock Better Media Coverage