Interactive Content in the AI Era

Is your content getting lost in the “sea of sameness” created by generative AI? Are your website visitors bouncing before you can capture their interest? As B2B buyers become more dependent on AI for their initial research, it’s harder than ever to stand out and capture valuable first-party data. On this episode of FiredUp!, Morgan McLintic and Nicole Pytel discuss why interactive content can be the solution to these challenges, helping you boost engagement, collect rich data, and differentiate your brand. This week, episode 102 of the FiredUp! podcast is about interactive content in the AI era!

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In this episode of the FiredUp! podcast, the Firebrand team shares the importance of interactive content in the new era of AI and actionable steps you can take right now to optimize the way you use the data collected through interactive content.

Morgan, and Nicole discuss:

The rise of interactive content due to AI, allowing for quick content creation and consumption changes.
The value of assessments in providing actionable advice and adding value to the user.
How to best use data collected from interactive content in things for lead nurturing and sales insights.
Best practices for distributing and promoting interactive content, including paid and organic channels, email, and employee sharing.

Think about an existing lead generation asset you have, like a guide or playbook. How can you turn it into a more interactive, “choose your own adventure” experience?

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