by Morgan McLintic | Aug 17, 2017 | Blog, PR
As a growing agency, we’re looking to expand our client roster and to hire great talent. But just as you don’t hire every candidate, it’s essential for an agency not to take on every potential client. This is a relationship and it’s important for both sides to...
by Morgan McLintic | Aug 31, 2016 | Blog, Content, Marketing, PR
Our expectations change how we experience the world We’ve all heard about the ‘placebo effect’ – we expect to feel better, so we actually do. Why is that? After all, sugar pills don’t reduce pain or cure disease. It’s our expectations which cause the brain to...
by Morgan McLintic | Jul 22, 2016 | Blog, Content, PR
Storytelling is important – it captures attention and drives action. Humans are hardwired to focus on stories, not facts. When we hear or watch a story, it triggers increased blood flow to multiple areas of our brains. Our brains recognize the narrative and...
by Morgan McLintic | Jul 18, 2016 | Blog, PR
Simon Weatherby, CEO of TechnoCorp cracks his knuckles with staccato pops. The big data analytics company he runs can handle real-time processing for some of the most demanding applications – ecommerce, telecom, finservs, you name it. But no-one cares, sales are...
