by Nicole Pytel | Aug 4, 2023 | Blog, Marketing, PR, Social
With small teams and intense revenue pressure, the headwinds at a B2B startup can oftentimes feel gale-force. Don’t compound the challenge by making critical content marketing mistakes. In all my years of startup marketing, I’ve seen five massive mistakes pop up far...
by Ian Lipner | Jul 24, 2023 | Blog, Marketing, PR, Social
OpenAI’s ChatGPT became the fastest growing consumer application in history in January when it reached 100 million users two months after its launch. This month, Meta’s Threads crushed that mark, doing it in less than a week. Fatigued from Twitter drama and eager for...
by Morgan McLintic | Jul 20, 2023 | Blog, Content, Digital Marketing, Marketing
For all startups, the pressure to drive revenue is on. This has rarely been so acute as funding levels drop, and startups are forced to drive revenue to fund operations, and to show strong growth for future funding. This pressure is causing demand gen teams to make a...
by Maura Lafferty | Jul 13, 2023 | Blog, Content, Marketing, PR
Startup marketing teams that spend time and money on a demand generation asset and then overlook activities to get earned media interest omit a huge opportunity to reach potential buyers. Earned media is an important channel to reinforce promotions through paid...
by Ian Lipner | May 10, 2023 | AI Tools, Content, Firebrand Labs, PR
Public relations professionals have always been on the front lines of content creation, especially in a world where the news cycle is faster than ever. Going faster is in our DNA, and there’s a new fast lane thanks to the introduction of generative AI tools like...
