by Lucy Allen | Dec 5, 2023 | Blog, Content, Marketing, PR
As a marketer, you’ve likely heard of the 12 brand archetypes and maybe even used them in your work. The premise came from Swiss psychiatrist and psychoanalyst Carl Jung’s personality archetypes in the 1940s. Each Jungian archetype takes certain innate human...
by Morgan McLintic | Nov 15, 2023 | Blog, Business, Digital Marketing, Marketing, PR
It’s predictions time. Be warned, we underestimated the hype around GenAI last year. In fact, I called it a ‘non-factor’ alongside the metaverse when it comes to marketing. As a figleaf of defense, we got the substance correct: “AI copywriters might provide a path to...
by Chris Ulbrich | Nov 8, 2023 | Blog, Marketing, PR
Any PR professional will tell you. Funding news is aces. Thought leadership is essential. But nothing succeeds like data. Well-planned data campaigns pay dividends in the short and long term. We knew it from experience, but we didn’t have hard numbers to prove it....
by Ian Lipner | Oct 25, 2023 | Blog, Marketing, PR
It isn’t easy for most tech startups to stay in the news. Sure, they have their big moments – whether it’s when they emerge from stealth, when they announce major funding rounds, or even when they launch disruptive new products. But getting coverage in between those...
by Theresa Carper | Oct 17, 2023 | Blog, Business, Content, Marketing, PR, Social
Marketing writers love to debate whether B2B brands can be funny. It’s a silly dispute to begin with. I like to picture these marketers as serious philosophers gathered around a marble slab, conducting this Socratic dialogue in hushed tones. “What about that MailChimp...
by Nicole Pytel | Sep 27, 2023 | Blog, Digital Marketing, Marketing, PR
Fire up (phrasal verb): to start something by lighting a fire; to cause something to start working; to fill someone with energy or enthusiasm Enjoy all of this and more in our new podcast FiredUp! Whether you’re lighting the kindling at an early-stage startup or...
