by | Dec 30, 2016 | Blog, Content, Marketing, PR
Twitter is rolling out a 360 livestream video feature. PRWEEK asked us what it means to the company and to brands. For Twitter, it makes sense to integrate Periscope into the main platform more closely. For brands with a strong Twitter presence, it’s an...
by | Dec 22, 2016 | Blog, Content, Marketing, PR
by | Dec 12, 2016 | Blog, PR
Commercially PR firms are pretty simple. Revenues tend to be predictable since most clients are on a monthly retainer. Costs are relatively flexible since payroll and staff costs are the majority. As you win more clients, you can hire people. Beyond M&A, there...
by | Dec 9, 2016 | Blog, Content, PR
As you know we’re starting a PR agency. So far things are going well – we’re working with some wonderful clients, with a clutch of exciting prospects and had a huge number of applicants to our open rec, giving us a talent pipeline. We had encouraging...
by | Nov 22, 2016 | Blog, PR
1. Stay the course Major changes will take time to be felt. Campaign promises on regulatory practices, legislative changes, as well as new budgets and restrictions won’t come into effect short-term. The new administration’s transition team has missed...
by | Nov 18, 2016 | Blog, Marketing, PR
We like to believe that most people think the same as we do. This explains the huge outpouring of surprise and shock at Trump’s victory. It also explains why so many marketing campaigns misfire. We’re intellectually aware of this bias, but struggle to take it into...
