by Morgan McLintic | Apr 26, 2018 | Blog, Business, Digital Marketing, Marketing, PR
Some clients are better than others. Like a good boss, people will work hard for an amazing client. It’s Amazing Client that the team will think about on the way home, which springs to mind when an opp comes in, and for whom the team will happily stay late when the...
by Morgan McLintic | Apr 13, 2018 | Blog, PR, Resources
Many PR campaigns fail to deliver required results. That’s a waste of time and resources which tech startups can ill-afford. Every situation is different but here are five PR mistakes which early stage companies often make: 1. Hiring a PR firm too soon Most startups...
by Joel Engardio | Mar 9, 2018 | Blog, Content, PR
Good writing sounds like the conversation you have with a friend over a drink. You’re relaxed, explaining what you’ve been working on and how your company’s new product will make a difference in people’s lives. Your friend, who doesn’t work in the same industry,...
by Morgan McLintic | Sep 14, 2017 | Blog, Marketing, PR
Firebrand has reached its first birthday. Today we are a team of five with a roster of six hot tech startups. We’re now a ‘boutique’ and have survived year one! That alone feels like a milestone. I could write a wistful post about our journey but that feels like an...
by Morgan McLintic | Aug 17, 2017 | Blog, PR
As a growing agency, we’re looking to expand our client roster and to hire great talent. But just as you don’t hire every candidate, it’s essential for an agency not to take on every potential client. This is a relationship and it’s important for both sides to...
by Morgan McLintic | Aug 15, 2017 | Blog, PR
PR implications of the Google Memo We spoke to PRWEEK recently about the anti-diversity memo crisis at Google. There were questions about how Google was handling the issue given their silence. Then CEO, Sundar Pichai, stepped in, cutting short his vacation stating the...
