by Firebrand Team | Aug 13, 2019 | Blog, Digital Marketing
Efficiency in marketing is essential for startups. This is why understanding customer acquisition cost (CAC), also called cost per acquisition (CPA), and its calculation is so important. What is CAC? Customer acquisition cost is the amount it costs to acquire a new...
by Theresa Carper | Jun 6, 2019 | Blog, Content, Digital Marketing, Resources
While there’s a thousand different ways to do SEO, the strategy around building content anchors and content clusters has lately garnered a lot of buzz. Content clusters and content anchors, which are also called “pillar pages,” refer to a content-centric SEO...
by Morgan McLintic | May 7, 2019 | Blog, Content, Digital Marketing, Marketing, PR
Startup marketing is a contact sport. If you make a good play, you can be sure your competitors will copy it. Just as you’ll be watching what they do and improving their best moves. Some companies are blatant about it — literally mimicking positioning, copying your...
by Firebrand Team | Apr 18, 2019 | Blog, Digital Marketing, Marketing, Resources
Remarketing typically includes display remarketing, dynamic banner remarketing, video remarketing, and social media remarketing. It’s a go-to approach in the paid media digital marketing world. But doing remarketing correctly requires thought, strategy and execution...
by Joel Engardio | Jan 11, 2019 | Blog, Content, Digital Marketing, PR, Resources
The great American novelist and humorist Mark Twain lived before the advent of blogs, but his view on writing length still resonates today: “I didn’t have time to write a short letter,” he famously said. “So I wrote a long one instead.” Writing succinctly takes...
by Firebrand Team | Jan 9, 2019 | Blog, Digital Marketing, Marketing
If reading long blog posts online isn’t your thing, this entire post can be downloaded as a formatted pdf. What Is Marketing Attribution? In the context of digital marketing, marketing attribution is a math problem for assigning recognition of an outcome to an...
