by Morgan McLintic | Dec 16, 2022 | Blog, Content, Marketing, PR
It’s planning season, whether your year-end is based on the calendar or offset for a Feb 1 start like many startups. Budget-wise, we’re seeing some caution or minor trimming, but general confidence about 2023. The difference is mainly predicated on the need to raise...
by Lucy Allen | Dec 14, 2022 | Blog, Content, Marketing, PR
According to Gartner, 75% of B2B buyers consult three or more pieces of customer advocacy content before making a purchasing decision. To most marketers, those three pieces of content may as well be three Olympic gold medals: the hard-won, highly-celebrated outcome...
by Maura Lafferty | Nov 15, 2022 | Blog, Content, Marketing, PR
Search engines and the web are the most convenient and common starting point for journalists reporting on your company’s business trends in 2022. According to the MuckRack State of Journalism for 2022, 57% of journalists get their news from online newspapers or...
by Morgan McLintic | Aug 23, 2022 | Blog, Content, Digital Marketing, Marketing
Gated vs ungated content is a surprisingly fiery debate. The ungated camp argues that ungated content casts a wider net, and offers the opportunity for wider distribution, creating more purchase opportunities. Some developers even feel content-gating is too...
by Maura Lafferty | Jul 18, 2022 | Blog, Content, Digital Marketing, PR
Gretchen Rubin and Oracle recently teamed up on a study that highlights some curious facts: 91% percent of people globally prefer brands with humor, yet 95% of business leaders fear using humorous marketing in consumer interactions. The report also found that 45% of...
by Morgan McLintic | Feb 15, 2022 | Blog, Content, PR
2021 was a big year for Firebrand. We grew our team (to 20), our client roster (with 11 stellar startups), our services (added creative services, talent marketing) and our revenues (up 75 percent). And we grew as professionals: we perfected the art of the funding...
