by Joel Engardio | Apr 17, 2018 | Blog, Content, Digital Marketing, Marketing
Good blog content coupled with search engine optimization can drive customers to your business. A HubSpot study found that monthly leads grew by 126 percent for businesses that publish a blog. So what’s the downside? All the effort you put into content and SEO won’t...
by Joel Engardio | Mar 9, 2018 | Blog, Content, PR
Good writing sounds like the conversation you have with a friend over a drink. You’re relaxed, explaining what you’ve been working on and how your company’s new product will make a difference in people’s lives. Your friend, who doesn’t work in the same industry,...
by Alastair Nee | Sep 11, 2017 | Blog, Business, Content, Digital Marketing, Marketing, Resources
As a Digital Marketing Manager in an agency environment, finding new insights on ad optimization for clients is critical to maximizing their effectiveness. There is a plethora of information online when it comes to optimizing Adwords ads, which gives you many more...
by Morgan McLintic | Jan 10, 2017 | Blog, Content, Marketing, PR
Help A Reporter Out (or HARO) is a tool used by journalists to find sources, and by communications teams to pitch experts. The reporter writes a brief summary of what they need, and these are sent to a mailing list three times a day. Comms teams then respond with...
by Morgan McLintic | Dec 30, 2016 | Blog, Content, Marketing, PR
Twitter is rolling out a 360 livestream video feature. PRWEEK asked us what it means to the company and to brands. For Twitter, it makes sense to integrate Periscope into the main platform more closely. For brands with a strong Twitter presence, it’s an...
