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Firebrand Labs Report: Use Generative AI as a Short Content Tool

Firebrand Labs Report: Use Generative AI as a Short Content Tool

by Nicole Pytel | May 3, 2023 | AI Tools, Content, Marketing

Short can be powerful. Just ask Muggsy Bogues, who scored nearly 7,000 points during his 13 years in the NBA and led the 1986 U.S. National Team in steals and assists — despite being just 5’3”.  Short content can make a similar impact. After all, it’s the short stuff...
Firebrand Labs Report: Why ChatGPT Can’t Replace Your Top Writer Yet

Firebrand Labs Report: Why ChatGPT Can’t Replace Your Top Writer Yet

by Josh Green | Apr 21, 2023 | AI Tools, Content, Firebrand Labs, Marketing

An ocean of ink has already been spilled about ChatGPT for marketing content on both sides — depending on who you’re talking to, it is either the second coming of the Internet or a technology parlor trick that will never acquire the humanity we need in a trusted...
Firebrand Labs Report: Putting ChatGPT Copy to the Email Marketing Test

Firebrand Labs Report: Putting ChatGPT Copy to the Email Marketing Test

by Nicole Pytel | Mar 15, 2023 | AI Tools, Blog, Content, Firebrand Labs, Resources

My mission was simple: Create copy with ChatGPT for an email blast to tell our subscribers about the new Firebrand Labs team. Since our team’s mission is to test generative AI tools and determine where they may fit best for our clients, it was the perfect time to take...
Introducing Firebrand Labs

Introducing Firebrand Labs

by Morgan McLintic | Feb 23, 2023 | AI Tools, Blog, Content, Firebrand Labs, Marketing

It’s an exciting time to be a marketer. Generative AI has the potential to impact the way organizations market themselves and how those campaigns are developed to a degree few of us have seen. This shift in the use of AI is potentially greater than the changes that...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

Brand Awareness Advertising for B2B: Playing the Smartest Long Game for Your Brand

Jun 3, 2026

The B2B buyer's shortlist is set before your sales team even knows a deal exists. Buyers arrive with four or five names already in mind, and they buy from that list 95% of the time. Meanwhile, AI search tools are drafting those shortlists before any human researcher...

Everything I Know About PR I Learned from Reality TV

May 27, 2026

Hear me out: reality TV shows can teach you a thing or two about effective PR strategy, and I’m not just talking crisis comms.  Reality TV is like a live PR lab. You’re watching real people, some of them minor celebrities in their own right, fighting to control the...

The Great GEO Debate: Is this just SEO or is it More?

May 20, 2026

There is a real argument happening across LinkedIn, Reddit, and inside marketing teams right now about whether Generative Engine Optimization is a distinct discipline or just SEO with a new name.   The practitioners who say GEO is mostly rebranded SEO are not wrong:...

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