Solutions
Build Brand Awareness
What’s the situation?
You have strong product-market fit and happy customers – now you just need more buyers to know about you. Or perhaps you’re getting plenty of at-bats but are seeing deals get derailed because a decision-maker isn’t familiar with your brand? Perhaps you need to expand awareness of your company to a wider audience, such as C-level executives, investors or candidates. One way or another, it’s time to focus on growing the visibility of your brand, not just your products. A brand awareness program not only ensures more people have heard about you, but it also establishes trust and confidence in your startup.
How do we solve it?
The Firebrand team has unrivaled experience helping startups punch above their weight. When the deepest pocket can buy the most attention, building awareness as a startup requires creativity, proactivity and efficiency. With our unique combination of PR, digital and content marketing services, we can build awareness more quickly by leveraging multiple channels to surround target audiences – and we can do it efficiently because we’ve done it hundreds of times before.
Our PR team is skilled in identifying the right media outlets to reach your target audience. We begin by crafting your company narrative and then apply our media-message fit process to tailor your story to reporters’ needs and secure placements across the publications that matter. Whether your customers read national business media such as Bloomberg, Fortune, Forbes, Wall Street Journal, New York Times, Fast Company, or whether they’re more influenced by specific trades, blogs, newsletters, podcasts, events or key opinion leaders, our team has experience landing coverage in those outlets.
Meanwhile, our digital marketing team knows how to maximize awareness through paid media, social media and organic search. We develop paid media programs with sophisticated audience targeting, memorable creative and constant optimization to put you in front of – and keep you top of mind with – the right people. Our holistic SEO programs ensure you are easily discovered when prospects are conducting research and establish you as an authority.
While visibility (reaching more people) is the core of any brand awareness campaign, it’s also important to build equity in your brand. Firebrand crafts campaigns that showcase the unique value and personality of your brand, while instilling trust through authentic and credible communication.
Which services are involved?
Firebrand provides a wide range of awareness and demand generation services. Typically, a funding announcement program would include:
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Messaging
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Corporate communications
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PPC
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SEO
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Social media management
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In their words
WHERE HAVE WE DONE THIS BEFORE?
Reaching a key target persona
Breaking into business media
Driving dramatic increase in search visibility
Why Firebrand can solve this challenge
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- We specialize in highly proactive tactics that work for startups
- We have a proven track record in high profile earned media placements
- Our paid media campaigns deliver far above industry benchmarks
- Our SEO approach consistently ranks clients above larger competitors
- We can handle both PR and digital marketing, multiplying the impact
Contact us to build awareness of your brand
LEARN MORE ABOUT OUR APPROACH
Applying the “BRAVING” model to Brand Trust
The Definitive Guide to Blog SEO Best Practices
Multiplier Marketing – Creating a Repeatable Advantage in Startup Marketing
FAQs
What is brand awareness and why is it important for tech brands?
Brand awareness is how well your target audience recognizes and remembers your company, product, or service. For startups and scaleups, it builds early credibility, differentiates you in crowded markets, and accelerates trust with buyers, investors, and talent. A strong brand presence helps shorten sales cycles, attract media attention, and create lasting market momentum. Without it, even the best products risk going unnoticed. With it, startups can punch above their weight and become the go-to name in their space.
What are the most effective ways for tech companies to build brand awareness?
The most effective brand awareness strategies for tech brands blend earned, owned, and paid channels. That means combining media relations and thought leadership with SEO-driven content, strategic social media, and paid amplification to reach the right audiences. Tactics like exclusive media features, survey campaigns, high-quality blog posts, and influencer partnerships all work together to build visibility, credibility, and trust. The key is consistency—showing up with the right message in the right places over time.
How long does it take to build meaningful brand awareness?
Brand awareness doesn’t happen overnight. While you may see early wins, like media coverage or a spike in traffic, within a few weeks, it typically takes several months of consistent effort to build sustained awareness. Technology companies that commit to a long-term strategy see the greatest payoff as awareness compounds across channels and touchpoints, helping to build category leadership and drive measurable business outcomes.
What role does public relations play in building brand awareness?
PR is a powerful engine for brand awareness because it delivers third-party credibility. Media coverage, interviews, awards, podcasts, and speaking engagements all help validate a tech brand’s credibility and elevate its narrative. A strong PR program puts your name in front of prospects, investors, and partners, while shaping how you’re perceived in the market. It’s especially effective for startups looking to gain traction quickly or break into new verticals.
Can content marketing help increase brand awareness?
Absolutely. Strategic content marketing — like unique thought leadership articles, customer stories, and surveys — can increase brand visibility and position your startup as an expert in its space. When aligned with audience interests, optimized for SEO and GEO, and amplified with paid media, content helps startups show up where buyers are already looking for answers. It also fuels social media, email, and sales enablement, creating a flywheel effect that builds awareness over time.
How do you measure brand awareness for a startup?
While brand awareness is partly qualitative, there are several key metrics that provide insight. These include media Share of Voice (SOV), social mentions, organic branded search impressions, paid branded search impressions, direct traffic, and brand sentiment. You can also look at qualitative indicators like prospect familiarity on sales calls or increased interest from investors and partners. Tracking these over time helps connect brand-building to business impact.
How should brand awareness efforts change as a startup grows?
Brand awareness strategies evolve with your stage of growth. Early-stage startups often focus on establishing credibility, founder storytelling, and foundational media coverage. As companies scale, the focus shifts to reinforcing expertise, expanding reach (including influencers), building executive platforms, and shaping category leadership. Growth-stage startups may also integrate analyst relations and international PR to support new product lines or markets.
What’s the difference between brand awareness and demand generation?
Brand awareness is about getting noticed and remembered; it builds credibility and creates mental availability with your audience. Demand generation, on the other hand, is about converting that awareness into qualified leads, pipeline, and revenue. The two are closely connected: brand efforts warm the market, while demand gen captures interest and drives action. The most effective marketing programs align both under a unified message and strategy.
How does Firebrand help startups build brand awareness?
Firebrand helps startups build brand awareness by running integrated campaigns across PR, content, and digital channels. We start by developing a strategic narrative that differentiates your brand, then secure high-impact media placements, create SEO-optimized content, and amplify it through paid and organic channels. From podcast appearances and survey campaigns to social storytelling and search-optimized blogs, our senior team executes every component with speed and precision. The result is a sustained, scalable brand presence that helps startups get noticed and stay remembered.
How does Firebrand tailor brand awareness programs to different goals?
Firebrand customizes brand awareness programs based on your stage, goals, and audience. For early-stage startups, we focus on narrative development, media introductions, and foundational content like product explainers or founder stories. For recruiting, we craft employer brand campaigns centered on culture, milestones, and leadership visibility. When investor or partner engagement is the goal, we drive credibility with top-tier media, proof points, and market commentary. For category leadership, we run integrated thought leadership campaigns that position your company as the go-to expert. And for launches or rebrands, we align every channel to deliver maximum visibility. Our Multiplier Marketing approach ensures all these efforts work together to create momentum and market recognition.