Articles Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups

Leveraging Reddit for B2B: Turn Real Conversations into Competitive Advantage

Nov 18, 2025

In a new zero-click age of saturated channels, the Reddit platform stands out uniquely as a venue for business-to-business (B2B) marketers. With highly specialised communities (subreddits), authentic peer-driven discussions, and a culture that privileges real dialogue...

Organic Search Visibility: Why It’s the New North Star for B2B Search Marketers

Nov 12, 2025

The last several months have been very volatile for the organic search world. Most marketers have noticed their organic search traffic slipping and are hearing tough questions from executives who think SEO strategy or performance is to blame. But the reality is bigger...

The Next Era of B2B Content Marketing: 6 Predictions for 2026

Nov 5, 2025

2025 brought a flood of AI-generated blog posts, social posts, emails, website pages, and videos. Amid a surge of content for content’s sake, the gap between teams that simply create content and those that create impact has never been wider. As we look to 2026, the...

7 questions to determine if your idea is worth pursuing

2024 Pantone Spotlight Artist Yiying Lu Bridges Cultures with Creativity and Pantone Connect

Beyond Barbie: An Homage to Pantone Pinks

Why Boomers Might Want To Take A Page From Millennials’ Investing Book

The Pantone Playbook: Getting The Most out of Design School

Leveraging Reddit for B2B: Turn Real Conversations into Competitive Advantage

Organic Search Visibility: Why It’s the New North Star for B2B Search Marketers

The Next Era of B2B Content Marketing: 6 Predictions for 2026