Articles Archives - Firebrand — Brand Awareness Agency for B2B AI Companies.

What is Schema Markup in Layman’s Terms, and Does It Help With AI Optimization (GEO)?

Jun 10, 2026

Schema markup has been around since 2011, calmly doing its job in the background while most marketers focused on keywords, backlinks, and content. It never really had its moment in the spotlight. That might finally be changing. What is Schema Markup? So, what...

Brand Awareness Advertising for B2B: Playing the Smartest Long Game for Your Brand

Jun 3, 2026

The B2B buyer's shortlist is set before your sales team even knows a deal exists. Buyers arrive with four or five names already in mind, and they buy from that list 95% of the time. Meanwhile, AI search tools are drafting those shortlists before any human researcher...

Everything I Know About PR I Learned from Reality TV

May 27, 2026

Hear me out: reality TV shows can teach you a thing or two about effective PR strategy, and I’m not just talking crisis comms. Reality TV is like a live PR lab. You’re watching real people, some of them minor celebrities in their own right, fighting to control the...

7 questions to determine if your idea is worth pursuing

2024 Pantone Spotlight Artist Yiying Lu Bridges Cultures with Creativity and Pantone Connect

Beyond Barbie: An Homage to Pantone Pinks

Why Boomers Might Want To Take A Page From Millennials’ Investing Book

The Pantone Playbook: Getting The Most out of Design School

What is Schema Markup in Layman’s Terms, and Does It Help With AI Optimization (GEO)?

Brand Awareness Advertising for B2B: Playing the Smartest Long Game for Your Brand

Everything I Know About PR I Learned from Reality TV