Articles Archives - Firebrand — Brand Awareness Agency for B2B AI Companies.

How to Get Hired at a B2B Tech PR Agency

Oct 6, 2026

We are hiring for a PR account director and account supervisor, which means I am looking at a lot of resumes. I’m not using AI or an Applicant Tracking System to parse them. I am looking at each application one-by-one, old-school. I thought I’d share some insights in...

Do You Have What’s Needed to Speak Up? Or Should You Sit This One Out?

Sep 30, 2026

A wise and tired schoolteacher once said, as her classroom of kids stuffed their crumpled worksheets into their bite-sized backpacks, “When you get home, be useful, not a pain, please.” The same advice applies to whether you speak up or sit out a hot media debate....

Social Media Strategy for Executives: The New Era of Leadership Visibility

Sep 23, 2026

Most B2B marketing plans still treat executive social media as something the CEO handles personally, in between board meetings and funding announcements. It rarely gets a dedicated expert and its own budget. In today's new era of B2B buyer Search, AI-powered...

7 questions to determine if your idea is worth pursuing

2024 Pantone Spotlight Artist Yiying Lu Bridges Cultures with Creativity and Pantone Connect

Beyond Barbie: An Homage to Pantone Pinks

Why Boomers Might Want To Take A Page From Millennials’ Investing Book

The Pantone Playbook: Getting The Most out of Design School

How to Get Hired at a B2B Tech PR Agency