FiredUp!
The Startup Marketing Podcast
You don’t need another marketing podcast. You need real talk, sharp tactics, and ideas that drive pipeline.
FiredUp! is your shortcut to what’s working right now in startup marketing. Each week, you’ll hear from B2B pros who’ve been there — covering brand, demand, GEO, PR, ABM, content, paid media, and more.
Tune in for the conversations startup marketers actually want to hear, with some fun along the way.
Latest Podcasts
Here are all the latest episodes chocked full of goodness – show notes, contact details for our guests and transcripts.
Lessons From a Year of Podcasting
FiredUp! has officially been in production for a full year! As we celebrate this milestone, our...
How to Avoid Burnout with Morgan McLintic
Burnout is a real struggle in the fast-paced world of startup marketing. It's that feeling of...
Announcing Funding in H2 2024
The startup funding landscape is constantly evolving, and in 2024, the rules of the game have...
Unlocking New Use Cases with Neha Bajwa
Most startups start fairly narrowly solving a particular niche problem. As they grow, the goal is...
Getting Started with Account-Based Marketing with Ajay Khanna
Often for an early-stage startup, big account-based marketing (ABM) platforms can be too complex,...
How to Take Your Startup to the Next Level with Michelle Denogean
Scaling a startup is no easy feat; what works to get a business off the ground often doesn’t...
Lead Scoring Challenges with Arman Khayyat
While lead scoring is a critical strategy that startup marketers use to prioritize their most...
How Agencies Price Their Work
As a startup, understanding how an agency builds its pricing, will equip you with the...
How to Measure Marketing Performance with Grant Johnson
With more technology, more data, and more processes than ever before, CMOs and heads of marketing...
Burning Questions About PR, Part 2
In our work, we run into common questions about PR best practices, industry trends, and strategies...
250 Startup Marketers Share Their Plans
At Firebrand, we aim to keep our finger on the pulse of everything happening in the marketing...
How to Manage an Agency
Regardless of the agency you’re working with, the professional relationship you set will build the...
Startup Marketer Outlook
As startup marketers, we can see the challenges and opportunities we are facing. But are these...
Episode 39 – Looking Inside the Dark Funnel with Josh Grose
We like to think that we understand a lot about buyer behavior with the attribution tools that...
Episode 38 – Avoiding Sales Enablement Mistakes with Stacey Justice
Enablement involves arming go-to-market teams with the resources, tools, and skills they need to...
Episode 37 – The Essentials of Crisis Comms
The different types of PR exist on a spectrum. Traditional PR exists to buff a brand’s reputation...
Episode 36 – When to Pitch a Media Exclusive
When releasing a story to the media, companies are often faced with the decision to release the...
Episode 35 – An Intro to DSPs with Richard Lowden
In today’s crowded and complex digital landscape, marketers often struggle to effectively target...
Meet the Hosts
Morgan McLintic
Co-host
Morgan is the founder of Firebrand and veteran startup marketing and PR guy. He literally has a bag of dumb questions on his desk which he will ask, so you don’t have to. He’s the one with the British accent.
Nicole Pytel
Co-host
Nicole is Firebrand’s VP of Content Marketing and loves finding new ways to engage leads. This startup marketing pro used to be a sports reporter and news anchor, so expect a few curve balls.
Chris Ulbrich
Co-host
As Firebrand’s head of media relations, Chris keeps a weather eye on breaking news and trends in tech coverage. With a background as a reporter and editor, he’s all about the story.
Want to join us as a guest?