Is PR Really Dead?

We’ve heard time and time again over the years that PR is dead or content marketing is dead, but we beg to differ. We live in one of the most exciting times of being a marketer. Still, with the rising population of AI tools and the changing buyer behaviors, marketing is certainly becoming more challenging. What worked before doesn’t necessarily keep up with new practices and it’s time to evolve. This week, on episode 83 of the FiredUp! Podcast, our team is unpacking the question: Is PR really dead?

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In this episode of the FiredUp! podcast, the Firebrand team shares their expert insight into the ongoing debate about whether PR and content marketing are truly dying or simply transforming and sharing advice your startup can implement to keep up with the changing times.

Morgan, Ian, and Nicole discuss:

The fragmentation of media makes it harder for PR professionals to reach journalists and gain coverage, but that doesn’t mean we give up.
Despite how they may feel about PR, startups must continue to invest in brand awareness and credibility.
The rise of AI has led to an influx of low-quality content, making it essential to create unique and valuable content that cannot be summarized.
It is more important than ever for PR and content marketing to work together to take a holistic approach to marketing.

Marketing isn’t dying—it’s evolving. Embrace change, invest in creativity, and focus on creating meaningful experiences that connect with your audience. The most successful brands will be those that adapt, innovate, and tell compelling stories across multiple platforms.