In many cases, fractional CMOs come into play when a CMO leaves a company and there is a gap to fill for someone that can continue leading the team and directing the strategy. The roles and responsibilities of a fractional CMO largely depend on the needs of a company and although intended to be a temporary fill, often lead to companies adopting a new structure with just a fractional CMO in place. Today, Alison Murdock of Trusted CMO is here to share the unique outsider perspective a Fractional CMO can bring to a business. This week, episode 03 of the Fired Up! Podcast is about the outsider perspective of a Fractional CMO!
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In this episode of the Fired Up! Podcast, Alison Murdock shares what a Fractional CMO is, why they may be appealing to a startup in particular, and when a company might consider bringing one into their business.
Alison Murdock is the founder and Chief Marketer of Trusted CMO, offering startup and growth-stage company teams the marketing resources, experience, and talent to make a greater impact on their business.
Alison, Morgan, and Ian discuss:
- KPIs that a startup should consider when hiring a fractional CMO.
- The 3 core positions that need to be in place for B2B marketing and the order in which to hire.
- What Alison learned early in her marketing career with companies like 6sense and Firstup that carried into the development of her own company.
- Areas in your marketing budget you can cut and areas you should hone in on and invest in.
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