FiredUp!
The Startup Marketing Podcast
You don’t need another marketing podcast. You need real talk, sharp tactics, and ideas that drive pipeline.
FiredUp! is your shortcut to what’s working right now in startup marketing. Each week, you’ll hear from B2B pros who’ve been there — covering brand, demand, GEO, PR, ABM, content, paid media, and more.
Tune in for the conversations startup marketers actually want to hear, with some fun along the way.
Latest Podcasts
Here are all the latest episodes chocked full of goodness – show notes, contact details for our guests and transcripts.
Turning Old Content into New Demand
You’re sitting on a goldmine of content. Use these strategies to turn it into high-intent traffic and pipeline.
Boosting AI Search with an LLM Cache with Jeff Reine
LLMs don’t crawl sites like Google does. This secret weapon makes you visible when buyers build their shortlist.
The Best Podcast Strategies for 2026 with Andy King
Discover what separates winning podcasts from the rest — and how B2B brands can break through.
Let’s Put the Hosts in the Hotseat
Learn from our wins and laugh at our stumbles so your next marketing move feels sharper and more confident.
The Biggest Tech Marketing News of 2025
2025 was a big year in tech marketing, so much so that it almost felt like its own decade! In this...
The Role of the Fractional CRO with Jonathan Tice
Is your founder-led sales process hitting a plateau, but you aren't yet ready to commit to a...
B2B Advertising Beyond Google Ads and LinkedIn with Phil Parrish
Is your advertising strategy hitting a wall because you're only spending on Google Ads and...
Tech Marketing Predictions for 2026
Are you worried about your current B2B marketing strategy in the new year? The landscape is...
Content Marketing Trends for 2026
Is your content strategy for 2026 ready to go? Or have you created your strategy without looking...
Is All Publicity Good Publicity?
In today's hyper-competitive startup landscape, how far is too far to achieve rapid brand...
OOH in the AI Era with Rick Robinson
In this episode of the FiredUp! podcast, Rick Robinson shares the current state of and what’s...
Messaging in the AI Era
The biggest challenge in B2B marketing today is that you no longer fully control what your...
How to Write Short: The Art of Concise B2B Copywriting
The biggest mistake B2B startups make is writing long, boring content because they haven't taken...
How to Pitch the Media
You've issued the press release, but the reporters aren't calling. The truth is, getting media...
Unlocking The Full Power of HubSpot with Fiona Smith
Is your HubSpot instance causing more headaches than pipeline? Many startups and scale-ups fall...
How to Measure Brand Awareness with Alastair Nee
You know brand awareness is vital—especially with the rise of zero-click behavior and AI...
The Latest Trends in ABM with Stephanie Quinn
Account Based Marketing (ABM) strategy has changed, and if you're relying on old tactics, you're...
Why GEO is a Team Sport
As AI tools become a gatekeeper to your brand's visibility, a traditional SEO strategy is no...
Meet the Hosts
Morgan McLintic
Co-host
Morgan is the founder of Firebrand and veteran startup marketing and PR guy. He literally has a bag of dumb questions on his desk which he will ask, so you don’t have to. He’s the one with the British accent.
Nicole Pytel
Co-host
Nicole is Firebrand’s VP of Content Marketing and loves finding new ways to engage leads. This startup marketing pro used to be a sports reporter and news anchor, so expect a few curve balls.
Chris Ulbrich
Co-host
As Firebrand’s head of media relations, Chris keeps a weather eye on breaking news and trends in tech coverage. With a background as a reporter and editor, he’s all about the story.
Want to join us as a guest?