Digital Marketing Specialist (PPC/SEO)

JOB DESCRIPTION

About Firebrand

Firebrand is a boutique technology communications agency staffed by experienced marketers. We work with a roster of hand-picked startups which are leaders in their field and backed by prominent VCs including a16z, GV, LightSpeed Ventures, In-Q-Tel, Menlo Ventures, Microsoft Ventures and NEA.


You can expect an entrepreneurial culture, to work directly with a senior team, to be hands-on implementing integrated marketing campaigns, and to help build a fantastic agency. We have no politics and no bureaucracy.

 

What we do have is a focus on great work, high levels of client service and expanding our skills. Communications and marketing are changing rapidly, and we intend to drive that evolution.

 

Our clients are technology and health tech startups – primarily with complex propositions which need to drive revenue through greater awareness. At present, tech clients are in analytics, agile development, cloud infrastructure, virtual reality and legal tech. In healthcare, we’re focused on digital health, specifically neurotech, connected devices and digital therapeutics

About the role

We’re looking for an SEO / PPC specialist combining technical know-how, an analytical approach and the creativity to create great search programs. You’ll help drive the SEO roadmap and be responsible for campaign implementation. Most of our campaigns are integrated across PR, social media, demand gen and digital marketing so you’ll get plenty of exposure to other disciplines.

 

The role is part of a senior marketing team well-versed in PR and digital marketing — but you’ll be an expert at SEO/SEM. Our goal is to increase awareness of our clients through search and drive on-site conversions. Other members of the team will include marketing strategists, content developers and demand gen specialists. We’re not split into a classic agency structure with account management or creatives. Everyone works directly with our clients and well… we’re all creative.

 

We expect you to have a grasp of running a successful search campaign. This will include auditing client sites, defining information architecture and technical requirements, conducting keyword research and insertion, optimizing site performance, improving organic search result listings, link building, implementing PPC programs (primarily Adwords), improving landing page performance, and reporting. Of course, this must all operate efficiently, within budget and be measured and evaluated according to industry best practice.

Responsibilities

Audits — research client and competitor sites for performance and optimization potential as a basis for program recommendations

 

Keyword research — development of keyword distribution sheet mapped to recommended site architecture

 

Digital Advertising Strategy — ability to understand technical products quickly to strategize, develop and execute ad campaigns from ideation to iteration. Emphasis on Google Ads with understanding of paid social platforms (Facebook, LinkedIN, Twitter).

 

Advertising Technology — solid understanding of digital advertising ecosystems and how they actually work to serve ads to intended targets to be able to properly optimize campaigns in challenging vertical markets.

 

Search and Display Ad Copywriting — write succinct, technical and emotional search and display ad copy that aligns with user targeting and contains specific targeted keywords. Manage large portfolio of search and display ads and conduct a/b tests to optimize for best performing ads.

 

CRO — Ability to analyze landing page performance and behavior of users on website landing pages to identify areas of improvement and articulate conversion rate optimization hypothesis to clients.

 

SEO Copywriting — write compelling marketing copy that also contains a researched keyword profile or theme that balances call-to-action messaging with optimized terms for web pages, blogs and assets.

 

Insertion — recommendation of where to insert appropriate seed, supporting and semantic keywords into site copy and ability to convey the reasoning behind each placement.

 

Technical optimization — ability to identify, troubleshoot, fix and optimize: toxic and broken Links (403 & 404 errors), index coverage issues, keyword cannibalism, duplicate content, uncompressed images, XML Sitemap formatting, Accelerated Mobile Pages, Canonicalization, Robots.txt file.

 

Link building — develop and implement link building strategy including: setting up google notifications, research, outreach, tracking and reporting.

 

Reporting — ongoing reporting and analysis of organic and paid search campaign performance.

 

Client management — works directly with clients on a daily basis advising on strategy, implementation, status and performance of search programs.

 

Agency — involved in new business prospecting and pitching; team management and collaboration; developing methodologies; Firebrand ambassador.

Requirements

  • 1-3 years’ relevant search experience, ideally in an agency
  • Solid understanding of search performance marketing, conversion, and online customer acquisition
  • Flexible copywriting skills with the ability to write succinct ad copy and long-form SEO content backed by keyword research and SEO best practices like readability.
  • In-depth knowledge of web analytics tools (e.g, Google Analytics, Google Search Console, SEMRush), bid management (e.g. Adwords) and web content management systems (mainly WordPress with Yoast SEO.)
  • Good understanding of HTML
  • Solid academic track record at least to Bachelor degree level
  • Tech sector domain expertise, including working with startups
  • Entrepreneurial with good business savvy
  • Good presentation skills in front of C-level execs
  • Unflappable, practical, proactive, mature approach
  • Creative, disciplined, curious, organized
  • Not afraid to work hard, be humble, ask questions, learn new things

 

To Apply

To apply please email your resume to us at [email protected] with the header ‘Digital Marketing Specialist’ in the title and a link to your LinkedIN profile in the body copy. Please only apply if you meet the requirements – time is valuable at a startup. No phone calls or agencies please at this stage. We’ll be in touch with the strongest candidates. Good luck!