Understanding the Value of Assisted Conversions
Think back to the last time you purchased a pair of headphones or earbuds online. Did you type “earbuds” i...
07 December, 2020 No comment
At the intersection of public relations, demand gen and content marketing, Firebrand Communications delivers rapid growth for tech and health tech startups. Our integrated approach shapes messaging then raises awareness to build brand reputation, and to drive prospects along the customer journey. Our approach combines the storytelling of a PR agency, with search-optimized content capabilities, and amplification from digital advertising to create measurable increases in awareness, lead generation and sales.
Based in San Francisco, Firebrand Communications works with technology and healthcare companies from A-round startups to late-stage private companies. We focus on B2B across a range of tech sectors including enterprise software, cloud infrastructure, networking, and digital entertainment. In digital health, we’re focused on neurotech, connected devices and digital therapeutics. The Firebrand team has public relations and digital marketing experience with clients including:
If you want people to to take action, you need to understand their motivations
Learn MoreEach element of the program should amplify the success of the others
Learn MoreWe believe in simple, frequent, actionable and meaningful analysis to optimize campaigns
Learn MoreCopywriting, design and video production for marketing, PR and sales material.
Learn MoreBuilding relationships with key analysts, academics, authorities and industry bodies.
Learn MorePerformance and brand campaigns over social networks and paid search.
Learn MoreList creation and segmentation, program scheduling, mailer creation and distribution.
Learn MoreWe’re looking for a PR Account Supervisor with robust client management and content creation skills, ideally with a focus on B2B.
Competitive Salary
Great Benefits
Euro-Style Vacations
Flexible Schedule
Think back to the last time you purchased a pair of headphones or earbuds online. Did you type “earbuds” i...
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03 September, 2020 No comment“Marketing for startups is a blend of art and science. You need creativity and vision, as well as deep practical experience to know what works at each stage. The Firebrand team understood our space, brought ideas and energy, as well as the ability to drive the process and execute.”
Rich Taylor, head of marketing - Mattermost
"Many PR firms claim to be integrated marketing and PR firms but rarely live up to that claim. Firebrand defines integrated PR and marketing with competencies that span PR, web content, search marketing and optimization, and social media. I have been impressed with how quickly the Firebrand team understood the complex details of the application networking space that Avi plays in to create impactful strategies for PR and content. In a short time, Firebrand has helped us create a comprehensive web and SEO strategy improving results many fold. Firebrand has been a great extension to our marketing team."
Chandra Sekar, VP of Marketing - Avi Networks
"Collaborative in approach, expansive in vision, and extremely talented in execution, Firebrand has taken the best aspects of world-class PR and communications and distilled them into a potent, focused, and effective team. While being able to deliver content, strategy, and outreach at the highest levels, their deep engagement with us, even as a growing company, makes it clear that we are true partners, with a shared commitment to doing great things and leading our industry in a positive, thoughtful way."
Joey Pritikin, Co-CEO - Tascent
If you want your marketing programs to cut through all the clutter, they must be creative. Learn about creativity, improve personal and team creativity, and trouble-shoot creative problems.