THE AWARENESS AGENCY.

 

Firebrand Communications raises awareness of technology and health tech startups to build brand, create demand, drive lead generation and close sales.

 

At the intersection of public relations, demand gen and content marketing, Firebrand Communications delivers rapid growth for tech and health tech startups. Our integrated approach shapes messaging then raises awareness to build brand reputation, and to drive prospects along the customer journey. Our approach combines the storytelling of a PR agency, with search-optimized content capabilities, and amplification from digital advertising to create measurable increases in awareness, lead generation and sales.

 

We drive demand and lead gen for B2B tech and health tech startups.

 

Based in San Francisco, Firebrand Communications works with technology and healthcare companies from A-round startups to late-stage private companies. We focus on B2B across a range of tech sectors including enterprise software, cloud infrastructure, networking, and digital entertainment. In digital health, we’re focused on neurotech, connected devices and digital therapeutics. The Firebrand team has public relations and digital marketing experience with clients including:

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OUR APPROACH.

Understand the Audience

If you want people to to take action, you need to understand their motivations

Develop Powerful Messaging

Make sure you are clear about what to say, before you say it

Take An Integrated Approach

Each element of the program should amplify the success of the others

Measure with Meaning

We believe in simple, frequent, actionable and meaningful analysis to optimize campaigns

OUR SERVICES.

Public Relations

Raising positive brand awareness through paid, earned, and owned media.

Content Creation

Copywriting, design and video production for marketing, PR and sales material.

Influencer Relations

Building relationships with key analysts, academics, authorities and industry bodies.

Paid Search / Paid Social

Performance and brand campaigns over social networks and paid search.

SEO

Keyword research, technical optimization and link building to improve organic results.

Email Marketing

List creation and segmentation, program scheduling, mailer creation and distribution.

join our TEAM.

PR ACCOUNT SUPERVISOR

We’re looking for a PR Account Supervisor with robust client management and content creation skills, ideally with a focus on B2B.

Competitive Salary

Great Benefits

Euro-Style Vacations

Flexible Schedule

from our BLOG.

in their WORDS.

  • “Marketing for startups is a blend of art and science. You need creativity and vision, as well as deep practical experience to know what works at each stage. The Firebrand team understood our space, brought ideas and energy, as well as the ability to drive the process and execute.”

    Rich Taylor, head of marketing - Mattermost

  • "Many PR firms claim to be integrated marketing and PR firms but rarely live up to that claim. Firebrand defines integrated PR and marketing with competencies that span PR, web content, search marketing and optimization, and social media. I have been impressed with how quickly the Firebrand team understood the complex details of the application networking space that Avi plays in to create impactful strategies for PR and content. In a short time, Firebrand has helped us create a comprehensive web and SEO strategy improving results many fold. Firebrand has been a great extension to our marketing team."

    Chandra Sekar, VP of Marketing - Avi Networks

  • "Collaborative in approach, expansive in vision, and extremely talented in execution, Firebrand has taken the best aspects of world-class PR and communications and distilled them into a potent, focused, and effective team. While being able to deliver content, strategy, and outreach at the highest levels, their deep engagement with us, even as a growing company, makes it clear that we are true partners, with a shared commitment to doing great things and leading our industry in a positive, thoughtful way."

    Joey Pritikin, Co-CEO - Tascent

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