B2B PPC Services

We use the latest AI-powered targeting features available on every ad platform, but primarily as a top-of-funnel play to help identify and reach broad audiences. In B2B advertising, we’ve found that custom audiences built from identified personas, remarketing pools, and curated target lists (ZoomInfo, Clay etc.) consistently outperform generic AI targeting – especially when reaching buying committees and key decision-makers.

When it comes to creative, 90% of our ad designs are crafted in-house by real designers who understand B2B messaging and your brand. We occasionally use AI to generate design variations or quick mock-ups, but generative AI simply isn’t sophisticated enough (yet) to produce the quality and strategic creative that B2B campaigns demand. Similarly, while we use AI tools like Claude and ChatGPT for light reporting assistance, the vast majority of our analysis is done by experienced strategists who are close to the work. This human-led approach yields deeper insights and more actionable recommendations than automated reporting alone.

Our senior team of growth specialists brings expertise across every major advertising platform, with official certifications in Google Ads, Microsoft Ads,, META Ads, Demandbase, and Reddit Ads (LinkedIn doesn’t have an agency accreditation program). We’re platform-agnostic and meet your buyers wherever they are – whether that’s search engines, social networks, or niche channels. When strategy calls for it, we’ve also executed successful out-of-home (OOH) campaigns and targeted placements in industry trade publications to reach specific audiences at conferences, events, or within specialized B2B communities.

That said, we’re currently seeing the strongest engagement and conversion rates from three platforms: Google Ads, LinkedIn Ads, and Reddit Ads. We continuously monitor platform performance and adjust our media mix to ensure your budget is allocated where it drives the best results for your specific goals and target accounts.

Absolutely. In today’s zero-click world where answers are served up in AI overviews and search snippets without users ever visiting your site, brand awareness and perceived authority matter more than ever. When prospects enter the market for a solution like yours, they gravitate toward brands they recognize and trust. Paid advertising remains the most reliable and scalable way to build that recognition, ensuring your brand is top of mind when buying conversations begin. With the right audience targeting aligned to creative messaging and compelling offers at each funnel stage, B2B PPC can work like magic: upper-funnel campaigns build awareness and gather signals, while lower-funnel ads convert those warmed-up prospects into qualified leads.

The key is having the right measurement framework and tooling in place. Not every campaign is designed to drive immediate conversions, and that’s okay. Brand awareness campaigns, for example, create a halo effect that lifts performance across all your other marketing channels. When we measure campaigns against their specific goals (whether that’s reach, engagement, or pipeline contribution) rather than forcing every dollar to justify itself through last-click attribution, the value becomes clear. Modern B2B advertising, done with precision targeting and thoughtful creative, doesn’t just generate leads, it leaves a positive impression on potential buyers and builds the credibility that shortens sales cycles down the line.

Our approach to ad creative is hands-on and human-led. While we occasionally tap into AI for quick mock-ups, ideation on more creative campaigns, or generating multiple variations to feed ad algorithms and conduct A/B tests, the vast majority of our ads are conceptualized and designed in-house by our senior designer. This ensures every piece of creative is rooted in B2B tech advertising best practices and human emotion. We’ve refined our ad design skills over years of campaign performance data, not generic templates or AI-generated designs that lack strategic thinking.

We work in close collaboration with clients throughout the creative process to ensure the final ads authentically represent your brand, resonate with your target audience, and stand out in crowded feeds. This partnership approach results in high-quality creative that not only looks polished but actually performs – driving higher click-through rates and stronger engagement than cookie-cutter alternatives. When your ads need to make an impression on sophisticated B2B buyers, there’s no substitute for experienced design paired with strategic messaging.

We typically recommend a minimum ad spend of $10,000 per month to realistically roll out an entry-level suite of campaigns across one or two ad networks. This threshold allows us to test audiences, gather meaningful performance data, and optimize toward results without budget constraints limiting our ability to reach your target accounts effectively. Most of our clients invest more than this baseline to expand across additional platforms and funnel stages for fuller coverage of their buyer journey.

Our management fees are structured based on the platforms we’re running and the complexity of your campaigns, as each network requires its own specialized expertise, setup, ongoing optimization, and reporting. For clients spending between $10,000 and $50,000 per month in ad spend, we charge a flat monthly fee that covers comprehensive campaign management. Once ad spend exceeds $50,000 per month, our fees scale accordingly to reflect the increased time, strategic oversight, and expertise required to manage larger, more complex campaign portfolios. This ensures you’re always getting senior-level attention and the deep platform knowledge needed to maximize your return on ad spend.

We build custom dashboards that pull live data directly from every ad platform in use, streamlining performance metrics and visualizing them in a way that’s clear and actionable for clients. These dashboards give you real-time visibility into campaign performance without having to log into multiple platforms. On a monthly basis, we deliver comprehensive reports covering all key performance indicators, trends, learnings, and recommended next steps to continuously optimize your ad spend and improve results.

Quarterly, we provide more detailed strategic reports that dig deeper into performance patterns and long-term trends, with support for investor decks or board presentations when needed. Beyond our regular cadence, we also offer ad hoc reporting for anything that requires further investigation – whether that’s a sudden performance shift, competitive analysis, or deep-dive into a specific campaign. Additionally, we provide detailed A/B testing reports that document incremental gains and conversion rate optimization insights for landing pages, ensuring every element of your funnel is working as hard as possible to drive pipeline growth.