by Morgan McLintic | Mar 19, 2025 | AI Tools, Blog, Marketing, PR
Updated on 01/13/2026Organic traffic is going down for many startup sites. For those without large paid media programs, this is a problem since organic is the primary source of traffic. Why is it going down? Buyers might be searching less as they are distracted by...
by Morgan McLintic | Sep 25, 2024 | Blog, Business, Marketing, PR
If you have a funding announcement, it’s about to get busy and competitive. Why? In short, the election and Thanksgiving crunch are compressing the timeline, and the post-summer pickup in deals means there’s more competition for attention. While Crunchbase reported...
by Morgan McLintic | Sep 18, 2024 | Blog, Business, Marketing, PR
Firebrand is eight! Woo…and phew! Despite the AI boom, it’s been another tough year for startups in terms of revenue growth and fundraising. We’ve all seen and experienced the impact on marketing budgets, teams and programs. But it seems now we’re on the cusp of the...
by Morgan McLintic | Aug 28, 2024 | Blog, Business, Marketing, PR
Most startups are funded by Venture Capital or Private Equity firms. This helps them build complex products independent of customer revenue, so they bring new concepts to market or even create entirely new categories. The aim is that the early investment will pay back...
by Maura Lafferty | Aug 20, 2024 | Blog, Business, Marketing, PR
Getting press is hard. Every startup marketer has probably had a moment (probably several moments) where they wished the press would just come to them for once. So when your CEO receives an email opp with a fancy-sounding opportunity to be showcased on the front cover...
