by Morgan McLintic | Aug 28, 2024 | Blog, Business, Marketing, PR
Most startups are funded by Venture Capital or Private Equity firms. This helps them build complex products independent of customer revenue, so they bring new concepts to market or even create entirely new categories. The aim is that the early investment will pay back...
by Maura Lafferty | Aug 20, 2024 | Blog, Business, Marketing, PR
Getting press is hard. Every startup marketer has probably had a moment (probably several moments) where they wished the press would just come to them for once. So when your CEO receives an email opp with a fancy-sounding opportunity to be showcased on the front cover...
by Maura Lafferty | May 14, 2024 | Blog, Marketing, PR
Startup and tech communications teams tend to sit in an advice blackhole. There’s a lot of bad advice out there, and many of the decent insights aren’t specific enough for your situation. That’s why we’re on a mission to make sure you get valuable insights that are...
by Lucy Allen | May 1, 2024 | Blog, Marketing, PR
It’s a common question: how do you measure the impact of PR? Over the years, there have been many attempts to answer this question with frameworks and tools. In fact, a quick Google search delivers an overwhelming volume of opinion on the topic. But for startups (both...
by Morgan McLintic | Apr 22, 2024 | Blog, Business, Digital Marketing, Marketing, PR
In today’s tech marketing circles, efficiency is the name of the game. And there’s one strategy that 97% of marketers say delivers higher Return on Investment than others: Account-Based Marketing (ABM). ABM is a strategic approach to marketing, in which brands target...
