by Theresa Carper | Oct 17, 2023 | Blog, Business, Content, Marketing, PR, Social
Marketing writers love to debate whether B2B brands can be funny. It’s a silly dispute to begin with. I like to picture these marketers as serious philosophers gathered around a marble slab, conducting this Socratic dialogue in hushed tones. “What about that MailChimp...
by Lucy Allen | May 13, 2020 | Blog, PR
Startup marketers are in uncharted territory. Since the pandemic started, you’ve changed your messaging, added a COVID-19 response page to your website, cancelled your events, and reworked your budget. But now you’re left with a hole in the lead funnel. So how do you...
by Firebrand Team | Aug 27, 2019 | Blog, Digital Marketing
What is a media mix and marketing mix? Media mix and marketing mix refer to the ratio between marketing channels, budget, and results across the universe of marketing activity. Media mix and marketing mix analysis are decision-making tools which: Help marketers...
by Firebrand Team | Aug 13, 2019 | Blog, Digital Marketing
Efficiency in marketing is essential for startups. This is why understanding customer acquisition cost (CAC), also called cost per acquisition (CPA), and its calculation is so important. What is CAC? Customer acquisition cost is the amount it costs to acquire a new...
by Maura Lafferty | Oct 17, 2018 | Blog, Digital Marketing, Marketing, PR
October is a busy month filled with preparations for Halloween, hayrides, and PR strategy! As you review your plans for media outreach, keep these ten tips from trick-or-treaters in mind: 1. Pick a creative costume to stand out from other trick-or-treaters There are...
