by Theresa Carper | Oct 17, 2023 | Blog, Business, Content, Marketing, PR, Social
Marketing writers love to debate whether B2B brands can be funny. It’s a silly dispute to begin with. I like to picture these marketers as serious philosophers gathered around a marble slab, conducting this Socratic dialogue in hushed tones. “What about that MailChimp...
by Morgan McLintic | Feb 15, 2022 | Blog, Content, PR
2021 was a big year for Firebrand. We grew our team (to 20), our client roster (with 11 stellar startups), our services (added creative services, talent marketing) and our revenues (up 75 percent). And we grew as professionals: we perfected the art of the funding...
by Joel Engardio | Jun 27, 2019 | Blog, Content, Marketing, PR, Resources
If you’re a Lady Gaga fan and enjoyed her Oscar-nominated performance in last year’s hit movie A Star Is Born, you probably didn’t mind — or even know — that Barbra Streisand played the same role in 1976. As did Judy Garland in 1954 and Janet Gaynor in 1937. Pretty...
by Morgan McLintic | Jul 22, 2016 | Blog, Content, PR
Storytelling is important – it captures attention and drives action. Humans are hardwired to focus on stories, not facts. When we hear or watch a story, it triggers increased blood flow to multiple areas of our brains. Our brains recognize the narrative and...
