by Maura Lafferty | Sep 8, 2023 | Blog, Marketing, PR
The Consumer Electronics Show (CES) is the biggest tech show on earth, and gathering under the bright lights of Las Vegas to showcase or even launch a new product is an essential milestone in nearly every consumer technology company’s coming of age. Companies bet big...
by Nicole Pytel | Aug 4, 2023 | Blog, Marketing, PR, Social
With small teams and intense revenue pressure, the headwinds at a B2B startup can oftentimes feel gale-force. Don’t compound the challenge by making critical content marketing mistakes. In all my years of startup marketing, I’ve seen five massive mistakes pop up far...
by Ian Lipner | Jul 24, 2023 | Blog, Marketing, PR, Social
OpenAI’s ChatGPT became the fastest growing consumer application in history in January when it reached 100 million users two months after its launch. This month, Meta’s Threads crushed that mark, doing it in less than a week. Fatigued from Twitter drama and eager for...
by Maura Lafferty | Jul 13, 2023 | Blog, Content, Marketing, PR
Startup marketing teams that spend time and money on a demand generation asset and then overlook activities to get earned media interest omit a huge opportunity to reach potential buyers. Earned media is an important channel to reinforce promotions through paid...
by Lucy Allen | Jun 14, 2023 | Blog, Business, Marketing, PR
On a strangely orange evening (a consequence of the wildfires in Canada) in early June, the PR industry converged on a ballroom in New York City to celebrate the winners of the Public Relations Society of America’s Silver Anvil awards. Our very own Theresa Carper was...
by Brianna Bruinsma | May 31, 2023 | Blog, Content, PR, Resources
Storytelling is a large part of public relations. Without a story to tell, there is no PR. Everyone has a story to tell in today’s news cycle, but here’s the biggest question: is it newsworthy? Reporters are inundated with pitches. In fact, data finds there are...
