Who is your target client?

Who is your target client?

The first priority when starting a new firm is to build up the roster, hire the core team, establish the processes and get some reference campaigns. You can’t build a business by saying ‘no’. So you’re not too concerned about your ‘target client’....
A farewell to job titles

A farewell to job titles

The role of job titles For most businesses, job titles convey two important pieces of information – seniority and specialism. If you have a team of people who don’t know each other personally, it’s vital to give them a framework for how to interact. The job...
HARO under fire for unverified sources

HARO under fire for unverified sources

Help A Reporter Out (or HARO) is a tool used by journalists to find sources, and by communications teams to pitch experts. The reporter writes a brief summary of what they need, and these are sent to a mailing list three times a day. Comms teams then respond with...