by Morgan McLintic | Dec 16, 2022 | Blog, Content, Marketing, PR
It’s planning season, whether your year-end is based on the calendar or offset for a Feb 1 start like many startups. Budget-wise, we’re seeing some caution or minor trimming, but general confidence about 2023. The difference is mainly predicated on the need to raise...
by Lucy Allen | Dec 14, 2022 | Blog, Content, Marketing, PR
According to Gartner, 75% of B2B buyers consult three or more pieces of customer advocacy content before making a purchasing decision. To most marketers, those three pieces of content may as well be three Olympic gold medals: the hard-won, highly-celebrated outcome...
by Maura Lafferty | Nov 15, 2022 | Blog, Content, Marketing, PR
Search engines and the web are the most convenient and common starting point for journalists reporting on your company’s business trends in 2022. According to the MuckRack State of Journalism for 2022, 57% of journalists get their news from online newspapers or...
by Ian Lipner | Oct 6, 2022 | Blog, Digital Marketing, PR
Hiring a marketing agency can be a big milestone for a startup. It usually follows an intense period of creation and a rewarding series of hard-earned validations. Often, it signals a new set of aspirations. It means there’s a product that works, some customers who...
by Morgan McLintic | Sep 16, 2022 | Blog, Digital Marketing, PR
Firebrand turns six this month after another strong year. We’ve all heard of ‘Quiet Quitting.’ Well, I’d characterize this year as ‘Quiet Crushing’ – driving outcomes for clients deep in the trenches and making it happen. Doing it because you love to do it. Working...
by Maura Lafferty | Jul 18, 2022 | Blog, Content, Digital Marketing, PR
Gretchen Rubin and Oracle recently teamed up on a study that highlights some curious facts: 91% percent of people globally prefer brands with humor, yet 95% of business leaders fear using humorous marketing in consumer interactions. The report also found that 45% of...
