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EBOOK

High-Impact Content Marketing: A Guide for B2B Tech Brands

High-Impact Content Marketing:<br /> A Guide for B2B Tech Brands<br /> Optimize Your Content Engine to Accelerate Pipeline and Business Impact<br />

Fuel Your Funnel with Content That Converts

Shorten sales cycles, stand out in a crowded market, and maximize your content resources with this actionable, data-backed content marketing guide crafted specifically for B2B tech brands.

Inside, you’ll learn how to:

  • Craft content strategies that fuel the entire buyer journey
  • Scale content operations without overloading your team
  • Convert more leads into pipeline — and pipeline into revenue
  • Align content efforts with PR, SEO, and paid media for maximum lift

Do more with your content and build a more robust pipeline. This comprehensive guide has the benchmarks, strategies, and best practices you need to succeed.

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What’s inside

If it feels like it’s getting harder and harder to close B2B sales, there’s a good reason why: It is.

The typical B2B tech buyer is now an entire group of decision-makers and influencers, all of whom are doing their due diligence to ensure every penny of their budget is spent in the best way possible.

How can you make them choose you in the end? With a content marketing engine that’s optimized for ultimate success. Learn more in this 10-page guide to content marketing.

About the Author

Nicole Pytel

Nicole Pytel, Vice President, Content Marketing

Nicole Pytel is Vice President of Content Marketing at Firebrand Communications. With 15 years of content marketing and branding experience, she loves combining multimedia creativity with strategic data analysis to help clients reach their biggest goals.