White Papers Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups

Gated Content in the AI Era: What Still Works — and What Doesn’t

Oct 15, 2025

Your click-through rates are down. Your content isn’t converting like it used to. Buyers are forming opinions about your brand without ever visiting your website. If you feel like the rules of content marketing are changing faster than you can adapt, you’re not alone....

How to Remove Toxic Backlinks

Oct 8, 2025

Not all backlinks are your friends… some are downright toxic. Backlinks are like the friends who vouch for you at a party. They can boost your credibility and help you get noticed. But here’s the catch: not every friend is a good one. Toxic backlinks are the shady...

How to Rank in AI Overviews: 5 Tactics to Boost Your Visibility

Oct 1, 2025

Google AI Overviews (AIOs) are now becoming more widely deployed and understood as a key pillar in AI search. First introduced in the rollout of Search Generative Experience (SGE), AIOs were initially tested out in primary search results in March 2024. Originally...

Protecting Retail and Hospitality

Protecting the supply chain with highest-assurance security

The critical strong authentication need for privileged users

Securing shared workstations against modern cyber threats

Meeting enhanced cyber insurance requirements with strong authentication

Gated Content in the AI Era: What Still Works — and What Doesn’t

How to Remove Toxic Backlinks

How to Rank in AI Overviews: 5 Tactics to Boost Your Visibility