White Papers Archives - Firebrand — Brand Awareness Agency for B2B AI Companies.

Keys to Success with Google Ads Performance Max for B2B

Jul 29, 2026

Google Ads Performance Max campaigns launched back in 2021 as an ecommerce-first format billed as a replacement for Google’s Smart Shopping Campaigns. The algorithm that powers Performance Max is effective, but it has an important limitation: it needs a high volume of...

AI Design Tools I Actually Use as a Marketing Designer

Jul 22, 2026

As a designer at a marketing agency, I wear a lot of hats. Strategy, production, web, video, social, brand. It all lands on my desk. What AI has given me isn't a replacement for any of that. It's a roster of specialists I can call on depending on the job. Some do...

Why Growth-Stage Companies Keep Underestimating the Impact of Brand Awareness

Jul 15, 2026

Your brand budget is usually the first thing that gets cut. Not because it doesn't work, just because it’s harder to defend. Demand generation produces metrics almost immediately, whereas brand is hard to measure. The problem is that demand gen and brand should not be...

Protecting Retail and Hospitality

Protecting the supply chain with highest-assurance security

The critical strong authentication need for privileged users

Securing shared workstations against modern cyber threats

Meeting enhanced cyber insurance requirements with strong authentication

Keys to Success with Google Ads Performance Max for B2B

AI Design Tools I Actually Use as a Marketing Designer

Why Growth-Stage Companies Keep Underestimating the Impact of Brand Awareness