White Papers Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups

How to Remove Toxic Backlinks

Oct 8, 2025

Not all backlinks are your friends… some are downright toxic. Backlinks are like the friends who vouch for you at a party. They can boost your credibility and help you get noticed. But here’s the catch: not every friend is a good one. Toxic backlinks are the shady...

How to Rank in AI Overviews: 5 Tactics to Boost Your Visibility

Oct 1, 2025

Google AI Overviews (AIOs) are now becoming more widely deployed and understood as a key pillar in AI search. First introduced in the rollout of Search Generative Experience (SGE), AIOs were initially tested out in primary search results in March 2024. Originally...

Firebrand Turns 9: Welcome to the AI Era of PR and Marketing

Sep 23, 2025

Every year, I write a post celebrating the anniversary of our PR and growth marketing agency Firebrand. It’s an opportunity to mark a milestone, review the past 12 months, thank clients and the team. I might call out a few highlights, like our new GEO service or the...

Protecting Retail and Hospitality

Protecting the supply chain with highest-assurance security

The critical strong authentication need for privileged users

Securing shared workstations against modern cyber threats

Meeting enhanced cyber insurance requirements with strong authentication

How to Remove Toxic Backlinks

How to Rank in AI Overviews: 5 Tactics to Boost Your Visibility

Firebrand Turns 9: Welcome to the AI Era of PR and Marketing