White Papers Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups

The Next Era of B2B Content Marketing: 6 Predictions for 2026

Nov 5, 2025

2025 brought a flood of AI-generated blog posts, social posts, emails, website pages, and videos. Amid a surge of content for content’s sake, the gap between teams that simply create content and those that create impact has never been wider. As we look to 2026, the...

2026 PPC Trends: What’s Changing (and What to Do About It)

Oct 29, 2025

It’s been two years since ChatGPT became open to the public, and one year since Google’s AI Overviews upended Search as we knew it. Next year is shaping up to be the moment when the rubber truly meets the road for PPC with creative direction, targeting, data...

Gated Content in the AI Era: What Still Works — and What Doesn’t

Oct 15, 2025

Your click-through rates are down. Your content isn’t converting like it used to. Buyers are forming opinions about your brand without ever visiting your website. If you feel like the rules of content marketing are changing faster than you can adapt, you’re not alone....

Protecting Retail and Hospitality

Protecting the supply chain with highest-assurance security

The critical strong authentication need for privileged users

Securing shared workstations against modern cyber threats

Meeting enhanced cyber insurance requirements with strong authentication

The Next Era of B2B Content Marketing: 6 Predictions for 2026

2026 PPC Trends: What’s Changing (and What to Do About It)

Gated Content in the AI Era: What Still Works — and What Doesn’t