White Papers Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups

What to Ask (and Not Ask) Your Potential PR Agency If You’re Looking to Unlock Better Media Coverage

Jul 16, 2025

“Can you get us into the Wall Street Journal?” As a PR agency, we get this question (or one very much like it) from prospects fairly often. The answer is usually “maaaaybe, it depends….” It depends on a whole host of factors. Who you are. What your story is. What...

Email Marketing in the AI Era: Make Your Messages Stand Out

Jul 9, 2025

Email marketing may be one of the oldest tactics in the digital playbook, but it’s still among the most powerful in B2B. Revenue generated from email is projected to hit $13.69 billion by the end of 2025, so it’s no surprise that 59% of B2B marketers say this is their...

How Does Click Fraud Work in Digital Advertising? What You Need to Know

Jul 2, 2025

Digital advertising offers an unmatched ability for advertisers both large and small to scale their efforts and achieve measurable results. But with such opportunity comes risk. Click fraud, along with its more advanced counterpart, lead generation (lead gen) fraud,...

Protecting Retail and Hospitality

Protecting the supply chain with highest-assurance security

The critical strong authentication need for privileged users

Securing shared workstations against modern cyber threats

Meeting enhanced cyber insurance requirements with strong authentication

What to Ask (and Not Ask) Your Potential PR Agency If You’re Looking to Unlock Better Media Coverage

Email Marketing in the AI Era: Make Your Messages Stand Out

How Does Click Fraud Work in Digital Advertising? What You Need to Know