Ebooks Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups

LinkedIn B2B Lead Generation Best Practices: A Quick Guide to Success

May 14, 2025

LinkedIn is one of the most uniquely positioned platforms for B2B marketers when it comes to lead generation, combining scale, professional context, and targeting precision in a way no other ad platform does. As a network, LinkedIn has surpassed 1 billion users...

Make it make sense! Why your message isn’t landing, and how to fix it

Apr 29, 2025

Way back when the ‘web’ was still a novelty, I had a go-to principle for usability debates when developers, clients, or bosses wanted to do the wrong thing: “Don’t make me think” Coined by usability consultant Steve Krug in his bestselling book of...

GEO vs. AIO vs. LLMO – What Are We Calling This New Organic Optimization Strategy?

Apr 14, 2025

Ahoy, matey! We're entering uncharted waters — new lands where old maps are no longer accurate. Just as Magellan once sailed beyond the horizon, naming newly discovered routes as he went, today’s marketers are navigating the unknown frontier of AI-driven discovery. In...

Winning the Robotics Race: How Pre-Built Platforms Turbocharge Startups’ Growth

4 Costly Myths of Fraud Prevention

Reimagining Small Business Lending: How to Turn Challenges into Opportunities

The Beginner’s Guide to AI Loan Approval

Better Financial Efficiency Starts With Data and Analytics

Make it make sense! Why your message isn’t landing, and how to fix it

GEO vs. AIO vs. LLMO – What Are We Calling This New Organic Optimization Strategy?