Ebooks Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups

Scrunch Is the AI Citation Tool Your PR, Content, and GEO Strategy Has Been Missing

Apr 29, 2026

At some point soon, if it hasn't happened already, an exec or board member is going to ask: how are we doing in AI search? It's a reasonable question with a surprisingly hard answer, unless you have the right tool. The rise of AI search has quietly handed PR a new...

From Software to Services: How AI Agents Are Changing the Language of Tech PR

Apr 22, 2026

Language usually evolves slowly. But in the past few months, the language we use to describe and market technology has shifted so rapidly that it’s more revolution than evolution. And, as with most things these days, it’s all because of AI. I’m not just referring to...

The Modern B2B Buyer Journey in the Age of AI Search: Why Your Website Is No Longer Step One

Apr 15, 2026

Today’s modern B2B buyers are increasingly starting outside of brand-controlled channels. As AI search experiences like Google AI Overviews and LLM-powered platforms become more widely adopted, buyers are able to gather information, compare vendors, and form initial...

3 Critical Phases of Financial Transformation

Missing the Moment: How Outdated Processes Drive Customers to Your Competitors

Are You Prepared for Enterprise-Level Innovation?

Winning the Robotics Race: How Pre-Built Platforms Turbocharge Startups’ Growth

4 Costly Myths of Fraud Prevention

Scrunch Is the AI Citation Tool Your PR, Content, and GEO Strategy Has Been Missing

From Software to Services: How AI Agents Are Changing the Language of Tech PR

The Modern B2B Buyer Journey in the Age of AI Search: Why Your Website Is No Longer Step One