Blogs Archives - Firebrand — Brand Awareness Agency for B2B AI Companies.

Getting the Most from PR Around Events

Nov 9, 2026

Earlier this year on the FiredUp! podcast, we discussed Turning Events Into PR Wins. With the fall event season in full swing, and the spring season coming up, we thought it would be worth reviewing some rules of thumb and best practices for getting coverage for...

“Show, Don’t Tell” Was Always Good Media Relations Advice. Now it’s Survival.

Nov 4, 2026

At a recent client site visit, our team spotted a wall covered in print-outs, post-it notes and photos. We made a beeline for it. “What’s that?” we asked. “Oh that? It’s how we designed our product.” Peering closer, we found photos of a dog, some cartoon...

SEO-Driven Brand Messaging: Teach Google and LLMs Who You Are

Oct 26, 2026

Your Brand Messaging Is a GEO and SEO Strategy. Start Treating It Like One. We've been talking a lot about the critical importance of brand awareness in the AI age. In a zero-click world, where buyers get their answers on the results page or inside an AI chat and...

How a Mature Employee Listening Strategy Drives Whole-Business Impact

A Financial Fracture: Emburse’s New Research Reveals a Critical Need for Spend Control Reform

Pulling back the curtain on innovation theater

How trains, time zones, and trucks paved the way for modern disruption

From hesitation to elevation: How to take product risks with confidence

Getting the Most from PR Around Events

“Show, Don’t Tell” Was Always Good Media Relations Advice. Now it’s Survival.

SEO-Driven Brand Messaging: Teach Google and LLMs Who You Are