Blogs Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups

Organic Search Visibility: Why It’s the New North Star for B2B Search Marketers

Nov 12, 2025

The last several months have been very volatile for the organic search world. Most marketers have noticed their organic search traffic slipping and are hearing tough questions from executives who think SEO strategy or performance is to blame. But the reality is bigger...

The Next Era of B2B Content Marketing: 6 Predictions for 2026

Nov 5, 2025

2025 brought a flood of AI-generated blog posts, social posts, emails, website pages, and videos. Amid a surge of content for content’s sake, the gap between teams that simply create content and those that create impact has never been wider. As we look to 2026, the...

2026 PPC Trends: What’s Changing (and What to Do About It)

Oct 29, 2025

It’s been two years since ChatGPT became open to the public, and one year since Google’s AI Overviews upended Search as we knew it. Next year is shaping up to be the moment when the rubber truly meets the road for PPC with creative direction, targeting, data...

How a Mature Employee Listening Strategy Drives Whole-Business Impact

A Financial Fracture: Emburse’s New Research Reveals a Critical Need for Spend Control Reform

Pulling back the curtain on innovation theater

How trains, time zones, and trucks paved the way for modern disruption

From hesitation to elevation: How to take product risks with confidence

Organic Search Visibility: Why It’s the New North Star for B2B Search Marketers

The Next Era of B2B Content Marketing: 6 Predictions for 2026

2026 PPC Trends: What’s Changing (and What to Do About It)