Blogs Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups

Make it make sense! Why your message isn’t landing, and how to fix it

Apr 29, 2025

Way back when the ‘web’ was still a novelty, I had a go-to principle for usability debates when developers, clients, or bosses wanted to do the wrong thing: “Don’t make me think” Coined by usability consultant Steve Krug in his bestselling book of...

GEO vs. AIO vs. LLMO – What Are We Calling This New Organic Optimization Strategy?

Apr 14, 2025

Ahoy, matey! We're entering uncharted waters — new lands where old maps are no longer accurate. Just as Magellan once sailed beyond the horizon, naming newly discovered routes as he went, today’s marketers are navigating the unknown frontier of AI-driven discovery. In...

From Zero to Soaring: How Startups Can Create a Content Marketing Strategy on the Fly

Apr 2, 2025

Nothing. That’s what I find in many early-stage startups’ content libraries when we first start working with them. It’s not their fault — many don’t have a full-time marketer, while others have a one-person band who’s frantically juggling content creation, social...

How a Mature Employee Listening Strategy Drives Whole-Business Impact

A Financial Fracture: Emburse’s New Research Reveals a Critical Need for Spend Control Reform

Pulling back the curtain on innovation theater

How trains, time zones, and trucks paved the way for modern disruption

From hesitation to elevation: How to take product risks with confidence

Make it make sense! Why your message isn’t landing, and how to fix it

GEO vs. AIO vs. LLMO – What Are We Calling This New Organic Optimization Strategy?

From Zero to Soaring: How Startups Can Create a Content Marketing Strategy on the Fly