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How a Mature Employee Listening Strategy Drives Whole-Business Impact

How a Mature Employee Listening Strategy Drives Whole-Business Impact

by Nicole Pytel | May 3, 2024

Reimagining Small Business Lending: How to Turn Challenges into Opportunities

Reimagining Small Business Lending: How to Turn Challenges into Opportunities

by Nicole Pytel | Mar 7, 2024

A Financial Fracture: Emburse’s New Research Reveals a Critical Need for Spend Control Reform

A Financial Fracture: Emburse’s New Research Reveals a Critical Need for Spend Control Reform

by Nicole Pytel | Mar 7, 2024

The Beginner’s Guide to AI Loan Approval

The Beginner’s Guide to AI Loan Approval

by Nicole Pytel | Mar 7, 2024

Protect manufacturers from modern cyber threats

Protect manufacturers from modern cyber threats

by Nicole Pytel | Mar 7, 2024

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Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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Latest posts

So, you want to engage B2B influencers

Jan 21, 2025

Engaging with influencers is a common element of a healthy tech PR campaign. Before we get into the how, let’s start by looking at when to work with influencers to boost your brand and who you should work with. When your product has specialized features and your niche...

The Future of AI Through the Eyes of Startup Marketing Leaders

Jan 14, 2025

AI has everyone buzzing, and in the startup world, there’s a mixture of excitement and cautious optimism. On our podcast, FiredUp!, we have the privilege of speaking with some of the brightest minds in startup marketing and technology — and, of course, the...

The Secrets to a Winning Content Marketing Strategy

Jan 7, 2025

Let’s be real, content marketing is hard. So it’s not surprising that more than half (58%) of B2B marketers rate their content marketing strategy as just “moderately effective.” Nearly half of those say their strategy struggles because they lack clear goals, and only...

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