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The Retro – Women’s
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Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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Ten Great PR Interview Questions to Ask

Mar 24, 2023

Everyone’s public relations program, from the best-resourced corporate team to the smallest startup, is under pressure these days. Earned media placements are hard to come by in a world with a 4:1 ratio of PR folks to journalists, and each dollar counts. The CMO...

Doing Good PR in a Bad News Year

Mar 17, 2023

If you work long enough in technology, you come to realize that most years fall into one of two categories: good news years or bad news years. Not quite three months in, it’s clear that 2023 is going to be one of the latter. Not a bad news year, but a bad news year —...

Firebrand Labs Report: Putting ChatGPT Copy to the Email Marketing Test

Mar 15, 2023

My mission was simple: Create copy with ChatGPT for an email blast to tell our subscribers about the new Firebrand Labs team. Since our team’s mission is to test generative AI tools and determine where they may fit best for our clients, it was the perfect time to take...

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The Retro – Women’s