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FIREBRAND IS A PR AGENCY
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We’re also a:
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Startups need to get the message out. They need to raise awareness, build brand and educate their audiences about their company, category and proposition.
But there’s a gap between what the company knows, and what its audiences know. PR aims to close that perception gap. If only your prospects understood there’s a better way, if only partners, employees or investors could see the potential. That’s where Firebrand can help.
Based in San Francisco, Firebrand leads startups along the path to increased reputation, building strong relationships with customers and community, and towards hitting key business goals. We help your audience see what you see.
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PR PROGRAMS FOR STARTUPS.
As a boutique PR agency specializing in tech and health tech startups, Firebrand focuses on:
[/vc_column_text][vc_empty_space height=”50px”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”3/12″][/vc_column][vc_column width=”3/12″][icon_text box_type=”normal” icon=”fa-pencil-square-o” icon_type=”normal” icon_position=”left_from_title” icon_size=”fa-2x” use_custom_icon_size=”no” title_tag=”h2″ separator=”no” text=”Articulating what we need to communicate” title=”Messaging” title_color=”#fa762b” icon_color=”#fa762b”][/vc_column][vc_column width=”3/12″][icon_text box_type=”normal” icon=”fa-bullhorn” icon_type=”normal” icon_position=”left_from_title” icon_size=”fa-2x” use_custom_icon_size=”no” title_tag=”h2″ separator=”no” text=”Increasing recognition for the company, products and leadership” title=”Raising Awareness” title_color=”#fa762b” icon_color=”#fa762b”][/vc_column][vc_column width=”3/12″][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”10px”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”3/12″][/vc_column][vc_column width=”3/12″][icon_text box_type=”normal” icon=”fa-link” icon_type=”normal” icon_position=”left_from_title” icon_size=”fa-2x” use_custom_icon_size=”no” title_tag=”h2″ separator=”no” text=”Making positive connections when they think of you” title=”Brand Building” icon_color=”#fa762b” title_color=”#fa762b”][/vc_column][vc_column width=”3/12″][icon_text box_type=”normal” icon=”fa-graduation-cap” icon_type=”normal” icon_position=”left_from_title” icon_size=”fa-2x” use_custom_icon_size=”no” title_tag=”h2″ separator=”no” text=”Building understanding, changing attitudes, shaping opinion” title=”Education” title_color=”#fa762b” icon_color=”#fa762b”][/vc_column][vc_column width=”3/12″][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”50px”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text]
Firebrand’s public relations activities include messaging, media relations, influencer / analyst relations, social media marketing, speaking / awards programs, executive visibility, press releases, paid content and earned media.
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WHAT TYPES OF PR DO WE PROVIDE?
[/vc_column_text][vc_empty_space height=”50px”][vc_accordion style=”accordion”][vc_accordion_tab title=”Corporate Communications” title_tag=”h3″ title_color=”#fa762b”][vc_column_text]Communicating the company’s mission, vision, values and milestones. Corporate Communications builds brand awareness, it moves the market and it creates value. For startups, this includes announcing funding rounds and management team appointments, shaping the category with influencers, conducting primary research, collaborating with partners and setting standards.
It also involves executive visibility and thought leadership. At an early stage, the senior team is a key asset of the company adding credibility, personality, vision and highlighting potential.
[/vc_column_text][/vc_accordion_tab][vc_accordion_tab title=”Product PR” title_tag=”h3″ title_color=”#fa762b”][vc_column_text]Product launches and updates are a staple of startup PR. How can startups make it matter externally as much as it matters internally? That’s down to the messaging, timing, creativity and execution. Firebrand can help you get the most from product PR against a backdrop of diminishing media opportunity.[/vc_column_text][/vc_accordion_tab][vc_accordion_tab title=”Executive Visibility” title_tag=”h3″ title_color=”#fa762b”][vc_column_text]Raising awareness of the senior team and their perspectives on key issues. Executive visibility starts with defining the platform for each spokesperson and their thought leadership point of view. Profiles are raised through speaking opportunities, bylines and columns, pitching around current topics and on social media. This can involve coaching, ghostwriting, and training to ensure execs are on message and consistent.[/vc_column_text][/vc_accordion_tab][vc_accordion_tab title=”Crisis Communications” title_tag=”h3″ title_color=”#fa762b”][vc_column_text]Every startup can have a crisis which threatens their existence. The reputational damage will change the prospects of the company. How the company responds can be the deciding factor. Firebrand has an experienced team of former journalists and communications veterans who can guide you through the storm of reputation management. Better still, let’s navigate around it in the first place.[/vc_column_text][/vc_accordion_tab][/vc_accordion][vc_empty_space height=”50px”][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”50px”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column width=”1/4″][image_with_text image=”16790″]
Raising awareness of a pioneer in hearing heath for those with mild to moderate hearing loss.
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Brand awareness and lead gen PR for digital therapeutics startup bringing millions back to good mental health.
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Corporate, thought leadership and technical B2B program for the leader in domestic sourcing and agile software development.
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Brand awareness and positioning program for the leader in AI-powered litigation software.
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“Collaborative in approach, expansive in vision,
and extremely talented in execution.”
Joey Pritikin, Co-CEO – Tascent
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WHAT MAKES US DIFFERENT?
Most agencies are disciplined, hard-working, creative and well-connected. Firebrand is no different. But that’s not why PR campaigns fail:
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- Lack of domain expertise
the team simply doesn’t ‘get it’ - Team churn
eroding knowledge and relearning lessons - Lack of senior involvement
placing too much pressure on junior staff - Lack of proactivity
not enough ideas or opportunities - Poor writing
leading to redrafts and a slow campaign
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- Experienced team
averaging over 15 years in the sector - Engaged culture
involuntary team churn in 2018 was zero - Hands-on
the senior team is involved on a daily basis - Media savvy
close to the issues bringing opps your way - Award-winning copy
staffed with recognized journalists
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You can find out more about why we are different here. We’ve also put together a ‘Safe Start’ Pledge for new clients to ease the transition to a new firm, avoiding common pitfalls.
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LATEST PR POSTS.
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