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Elevate Your PR Campaign with the 12 Brand Archetypes

Dec 5, 2023

As a marketer, you’ve likely heard of the 12 brand archetypes and maybe even used them in your work. The premise came from Swiss psychiatrist and psychoanalyst Carl Jung’s personality archetypes in the 1940s. Each Jungian archetype takes certain innate human...

How B2B Startups Should Navigate the Social Media Maze

Nov 28, 2023

How often does your startup Tweet? (Or is it X now?) When's the last time your startup gave more than a passing thought to LinkedIn? After all, the whole world is active on social media (well, 4.2 billion of us anyways). Are you missing out on brand awareness, market...

The 6 Biggest Questions a Paid Media Audit Will Answer

Nov 21, 2023

Whether you’ve launched a new marketing program or have inherited a legacy account passed down from marketer to marketer, an audit can be invaluable to ensure you are maximizing both your team’s budget and time. While a paid media audit is not a substitute for a...

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