Account-based Marketing Services
Heat up sales pipeline with leads from accounts that matter most
The Evolution of B2B Marketing Strategy
Startup competition is fiercer than ever. B2B tech companies are facing marketing budget scrutiny while being tasked with delivering higher-quality leads to sales teams. The solution? A strategic shift towards Account-based Marketing (ABM).
An account-based marketing strategy targets specific high-value accounts (companies) with customized and compelling campaigns. By aligning marketing efforts directly with sales objectives, ABM not only maximizes the impact of limited resources but also ensures that marketing budget is spent where it matters most – on prospects most likely to convert.
%
of marketers rate ABM as extremely or very important to their business objectives
%
of brands leverage account-based marketing to drive qualified leads for their business
%
of B2B marketers claim the ROI of ABM initiatives outperforms other marketing investments
Account-based marketing requires high effort but unlocks even higher value
Constructing an Account-based Marketing Framework
The account-based marketing process can be complex – from crafting a strategy with the proper tech stack and convincing leadership to commit to a pilot, to identifying account lists and generating customized content.
With the guidance of a dedicated account-based marketing agency, the path to higher-quality leads and accelerated pipeline becomes clear.
6 Pillars of ABM Framework
Build
Combine 1st party and 3rd party data for one view of an account and an account-based foundation.
Close
Use insights from 1st and 3rd party data to increase deal velocity and close more deals.
Find
Indentify and prioritize target accounts with AI-driven models and intent data.
Expand
Use intent and insights to identify cross-sell and upsell opportunities.
Engage
Personalize campaigns and outreach to target accounts and people across engagement channels like web, email, advertising and direct mail.
Measure
Identify and measure the right account metrics across the buyer journey.
Simplify Success: Expert Guidance for Streamlined ABM Strategies
Firebrand has developed a unique set of account-based marketing services that are scalable and flexible, making it accessible for companies of any size – even those with constrained resources.
By adopting a tiered approach, startups can demonstrate the value of ABM to leadership and sales teams, gaining buy-in along the way. As success metrics emerge and confidence in ABM grows, startups can incrementally scale their investment, customizing outreach efforts and leveraging more sophisticated tools. This evolutionary approach – typically starting with a pilot program – not only minimizes initial financial outlay but also ensures that resources are allocated strategically, maximizing the impact of ABM initiatives on lead quality and pipeline acceleration.
Firebrand ABM Tier System
Multiply Your Impact with Account-Based PR
Go beyond traditional ABM and fully “surround” prospective buyers with a highly targeted PR program.
Large buying groups and long sales cycles mean it’s vital you remain visible to target accounts. Firebrand’s PR experts work hand-in-hand with our ABM team to pinpoint earned channels of most relevance to decision-makers and develop PR campaigns that address their specific needs and concerns. By combining media coverage, events, social and influencers, Firebrand helps clients “surround” accounts to drive engagement and conversion.
ACCOUNT-BASED MARKETING SERVICES
See the components of our account-based marketing solutions:
Strategy
Develop the right ABM strategy for your unique business case
Content Creation
Craft custom content following account-based marketing best practices
Reporting
Analyze & report on account activity to validate impact on pipeline
MarTech Configuration
Identify & set up the required account-based marketing tools
Advertising
Serve highly relevant, creative digital ads to accounts across ABM and other ad platforms
ABPR
Surround accounts with highly targeted earned media, events, social and influencers
Targeting
Research & develop target account lists (TAL), segment and enrich
Nurture account leads and move them down the pipeline with compelling email flows
CRO
Track account or user behavior, form hypothesis, and A/B test for improved conversion rate
Account-based Marketing Partners
Contact us to learn more about how an account-based marketing agency can transform your lead generation
FAQs
What is account-based marketing (ABM) and how does it work for B2B tech companies?
ABM is a targeted marketing strategy that treats high-value accounts as individual markets. For B2B tech, it aligns sales and marketing to engage specific decision-makers with tailored messaging, content, and campaigns that help drive revenue.
How does Firebrand run ABM differently than other agencies?
Firebrand takes a uniquely flexible, tiered approach to ABM, making it accessible to B2B tech brands of all sizes. While many agencies only support enterprise-scale ABM programs that rely on expensive platforms, our model supports Tier 1 (1:many), Tier 2 (1:few), and Tier 3 (1:1) campaigns. If you choose not to use a dedicated ABM platform like Demandbase, we can build and execute high-impact programs using the tools you already have. This means B2B tech startups and scaleups can tap into the power of ABM without needing a massive budget or tech stack.
If you want to leverage an ABM platform like Demandbase, we’re a partner and can help you make the most of it with more complex strategies and tactics.
What kinds of ABM services does Firebrand offer?
We offer full-service ABM programs including target account strategy, 1:1 and 1:few campaign execution, custom landing pages, personalized content, LinkedIn and programmatic ads, nurture flows, and pipeline reporting.
What are the benefits of ABM for B2B tech brands?
ABM helps B2B tech brands focus their resources on the accounts that matter most – reducing CAC, improving win rates, and shortening sales cycles by aligning campaigns with active buying committees and sales priorities.
How does Firebrand select and prioritize target accounts?
We work with your sales and RevOps teams to identify ideal customer profiles (ICPs), intent signals, technographics, and firmographics, then prioritize accounts based on opportunity size, buying stage, and strategic fit.
Does Firebrand create personalized content for ABM campaigns?
Yes. We develop custom landing pages, tailored ad creative, industry-specific messaging, and modular content assets that can be personalized at scale – all aligned to key personas and account needs.
How does ABM fit into Firebrand’s Multiplier Marketing model?
ABM is a core component of Firebrand’s Multiplier Marketing approach, which integrates Growth Marketing with PR, Content Marketing, SEO, and Paid Media to amplify impact across the funnel.
One unique differentiator is our Account-Based PR (ABPR) offering, which targets priority accounts with tailored thought leadership, media placements, and narrative-driven outreach designed to influence key decision-makers. ABPR works in tandem with ABM to create surround-sound engagement – reaching your buyers not just through ads and landing pages, but through the trusted media sources they already read. This level of PR personalization is something only Firebrand offers, and it’s a powerful way to deepen influence, accelerate pipeline, and differentiate your brand.
What results can I expect from Firebrand’s ABM programs?
Firebrand’s ABM programs have delivered measurable results for B2B tech brands, including one client that saw a 10x increase in target account engagement, $15M+ in influenced pipeline, and millions in closed-won revenue from coordinated campaigns. We analyze data on an ongoing basis, and our monthly reports will detail the impact on your pipeline.
What tools or platforms does Firebrand work with for ABM?
We’re experienced with platforms like 6sense, Demandbase, HubSpot, Salesforce, LinkedIn Ads, Google Ads, Reddit, and custom-built campaign dashboards. We adapt to your martech stack seamlessly thanks to our deep domain expertise.
How long does it take to launch an ABM program with Firebrand?
We move fast! Most ABM programs go live within 4–6 weeks, including strategy, creative, campaign setup, and reporting infrastructure.
RESOURCES
A Startup’s Guide to Google Ads
How to Implement ABM with
Bill Odell
Listen in to our FiredUp! podcast episode with Bill Odell as he shares his expertise on implementing account-based marketing strategies.
Firebrand becomes Demandbase Partner
We’re thrilled to partner with the biggest name in ABM and create even more success for our clients.