Digital Marketing Case Study
Avi Networks vastly improves keyword rankings with SEO content cluster
Avi Networks delivers multi-cloud application services, such as load balancing, WAF, and container ingress. Avi needed to stand out in organic search results pages for critical keywords where more established competitors had been achieving better rankings. Firebrand crafted a comprehensive SEO content strategy in the form of a content cluster to outrank competitors for a myriad of keywords that ultimately helped grow domain authority and increase quality traffic.
Key Results
2,254% increase in keywords ranking in top 50 positions
3,700% surge of position one keyword rankings
954% improvement in organic search impressions
Critical, competitive keywords such as “load balancing” and more consistently rank on search engine results page (SERP) one
Approach
In-depth SEO keyword research to identify high search volume, high relevance, and high value keywords that would rank better with dedicated content
SEO copywriting best practices applied to generate authoritative content optimized for both search engines and users
Extensive set of interrelated SEO content linked to content anchors (pillars) to pass link equity and indicate importance
Continual on-page optimization and content refreshing to maintain high rankings long term
In their words
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