Email Marketing Case Study
Fueling Pipeline Growth with Email Marketing
In an increasingly crowded fintech market with long, high-stakes buying cycles, Amount needed to stay top of mind with banking and credit union leaders — without relying on one-off campaigns or short-term spikes in attention.
Amount turned to Firebrand to design and execute a comprehensive email marketing strategy built for complex B2B buying journeys, one that would drive engagement across the full lifecycle, re-activate stalled opportunities, and create consistent momentum around thought leadership, events, and product innovation.
Key Results
Generated 74 net-new opportunities from a cold outreach campaign, delivering a 3.75% conversion rate — well above industry benchmarks
Re-engaged 25 previously inactive opportunities through targeted re-engagement campaigns
Reduced unsubscribe rates by 62% through careful list segmentation
Added 1,100 new subscribers in just three months following the launch of a LinkedIn-native version of the monthly newsletter
Approach
Audited historical email performance to uncover engagement patterns, gaps, high-performing content themes, and opportunities to improve relevance across different audience segments
Segmented Amount’s HubSpot database by lifecycle stage, demographics, and behavioral signals to deliver timely, relevant nurture and re-engagement campaigns
Built a repeatable framework to support event promotion and gated content follow-up
Re-launched Amount’s monthly newsletter to serve as a centralized channel for thought leadership, product updates, case studies, and upcoming events
Extended the newsletter’s reach beyond the inbox by launching a LinkedIn-native version to capture new audiences and reinforce brand visibility across channels
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