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Digital Marketing Case Study

Druva Achieves More Organic Keyword Rankings in
Top 50 Positions to Boost Search Visibility

Druva delivers cloud data protection solutions such as enterprise cloud backup, endpoint backup, and global deduplication. Druva’s SEO goal was to achieve more organic keyword rankings for highly competitive (critical) keywords to drive increased search impressions and clicks at scale. Firebrand developed a dynamic SEO content cluster strategy combining the SEO optimization of core product and service pages with the content creation of glossary and content anchor pages that boosted organic impressions, and quality traffic to the site.

Key Results

Z

16% increase in keywords ranking in top 50 keyword positions

Z

11% uplift of position one keyword rankings

Z

30% increase in organic search impressions leading to 16% improvement in organic search clicks

Z

Critical, competitive keywords such as “enterprise cloud backup”, “endpoint backup”, “global deduplication” and more consistently rank on search engine results page (SERP) one

Approach

E

Comprehensive SEO keyword research to identify highly relevant keywords with high search volume to be integrated into core website content

E

Holistic SEO on-page optimization of core pages, blog posts and glossary content, woven together via internal linking

E

Technical SEO optimization strategies

E

Implementation of a technical glossary program to expand targeted keywords

In their words

“Cloud Data Protection is a highly competitive B2B category, with each vendor trying to outrank the others for the top search results. Druva’s marketing strategy has to be well tuned to maintain our competitive position in the market. Firebrand was able to quickly understand Druva’s SEO opportunities and act on them, driving measurable positive business impact.” – Ingrid Tseng, Director, Web Marketing – Druva

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