Digital Marketing Case Study
Nexient fills hiring pipeline using LinkedIn Ads for recruiting
After configuring MarTech and launching lead generation ads across Google Ads and LinkedIn Ads Manager, Nexient’s needs quickly shifted from lead generation to recruitment. To help Nexient achieve aggressive hiring goals and keep up with client workload, Firebrand leveraged advanced LinkedIn ads for recruiting with remarketing, and custom job listing pages with advanced tracking. This program helped scale recruitment efforts in a measurable way, supplementing the standard job post boosting the recruitment team was already running.
Key Results
229% jump in impressions among relevant job seekers via LinkedIn recruitment ads
3,307% growth in conversions from LinkedIn recruitment ads where conversions equal job application submissions
86.4% drop in cost per job application submission
Conversions from LinkedIn ads for recruiting scaled beyond that of existing job listing platforms
Approach
MarTech integration between LinkedIn Ads Manager and Lever recruitment platform to show job application submissions, track through to hiring, and generate remarketing audiences
SEO copywriting best practices applied to generate authoritative content optimized for both search engines and users
Comprehensive A/B testing of ad creative to improve CTR and conversion rates
Remarketing to visitors of both custom job postings and hiring related website pages
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