Public Relations Case Study
Integrated Campaign Helps Rapid Robotics go from Stealth to Scale at Lightning Speed
Rapid Robotics solves US manufacturing’s biggest problem: operating the industrial machines that perform 80% of the tasks on a typical factory floor amidst a chronic labor shortage that COVID-19 turned into a full-blown crisis. But Rapid had to overcome entrenched skepticism from manufacturers jaded by their experience with robotic solutions that over-promised and under-delivered, and cost more than small manufacturers could afford. The strategy: instead of bedazzling buyers with AI jargon, focus on Rapid’s practical plug-and-play proposition and innovative, OpEx-friendly subscription pricing.
With this storyline, we achieved widespread coverage across business, trade and tech media – underpinned with a paid media program – that directly generated inbound interest from customers, investors and talent.