Public Relations Case Study
Integrated Campaign Helps Rapid Robotics go from Stealth to Scale at Lightning Speed
Rapid Robotics solves US manufacturing’s biggest problem: operating the industrial machines that perform 80% of the tasks on a typical factory floor amidst a chronic labor shortage that COVID-19 turned into a full-blown crisis. But Rapid had to overcome entrenched skepticism from manufacturers jaded by their experience with robotic solutions that over-promised and under-delivered, and cost more than small manufacturers could afford. The strategy: instead of bedazzling buyers with AI jargon, focus on Rapid’s practical plug-and-play proposition and innovative, OpEx-friendly subscription pricing.
With this storyline, we achieved widespread coverage across business, trade and tech media – underpinned with a paid media program – that directly generated inbound interest from customers, investors and talent.
Seed funding exclusive in TechCrunch; Series A exclusive in Forbes, Series B feature coverage in WSJ, TechCrunch, VentureBeat and Silicon Angle
Product coverage across every key trade, e.g. Plastics Technology, Plastics News, Automation World, Control Automation, Robot Report