Digital Marketing Case Study
Explorium Establishes SEO Strategy with
Information Architecture Framework
Explorium provides external data to generate, enrich, and prepare data sets for analytics and machine learning with its automated external data management platform. Explorium needed to create a foundational keyword strategy for its domain in order to guide SEO across existing page optimization, content creation, and competitive positioning to unify a data-driven SEO blueprint for all organic growth activities.
Firebrand developed a holistic information architecture diagram by conducting thorough keyword, competitor and brand positioning research to identify opportunities to improve current keyword rankings, target net new keywords, and capitalize on competitor/market gaps. This information architecture framework exercise not only established a site optimization plan, but also empowered further SEO work to expand authority for business-critical keywords and to bring targeted organic traffic to key web pages.